RVS by V Eyewear Blends Handmade Craftsmanship with Fab Retro Styling, Shapes and Colors.  Should We Carry RVS Eyewear at Urban Optiques?

At Urban Optiques, we’re always looking for the new and unusual to add to our eyewear collections.

We’re partial to small, exclusive independent boutique eyewear brands — especially those that show a high-level of commitment to producing not only exceptionally-designed eyeglasses and sunglasses, but also understand the value of quality over quantity.

So when we ran across RVS by V Eyewear, we were instantly enamored with not only the bold colors and distinctive retro-inspired shapes of the frames, but also the philosophy of RVS by V Eyewear and its owner Vidal Erkohen.

RVS Eyewear’s claim-to-fame is that they hand-make and assemble each frame from the ground up.  Based in Istanbul Turkey, Vidal Erkohen and RVS Eyewear produce their eyeglasses and sunglasses from the highest-quality Mazzuchelli acetate.  The acetate is left unpolished, producing a truly bold, unique matte finish that we simply haven’t seen on other frames of this quality in the marketplace.

When we contacted Vidal Erkohen to ask him about the possibility of stocking RVS Eyewear, he explained the company philosophy very succinctly:

“We believe it’s very important to produce eyewear for people who value quality over quantity. Each piece we manufacture is truly HANDMADE.  This does not mean they were “hand-placed in a case.”  Everything is truly made from hand:  From our hand painted-red screws, brand prints inside the temples made one-by-one, and hand-sewn satin cases;  all of our pieces are made with the goal to bring back the originality and quality that was put into eyewear of the past.”

RVS produces its eyewear like small batches of fine wine — their collection is relatively small compared to most eyewear lines, comprising 10 opthalmic frames and 11 sunglass models for a total of 21 frames.  Each model is typically available in five to six different colors.

Each RVS eyeglass and sunglass is limited to 1,500 pieces, making it extra-exclusive and ensuring that you’ll be only one of 1,000 people in the world to own any given RVS by V Eyewear piece.

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What’s Hot? Detroit’s Truly Independent Trendsetters Dish On What’s “In Store” For Fall Style

Last month Candace Dickow at 944 Detroit approached us with a very cool opportunity: 944 was looking for 10 of Metro-Detroit’s leading Independent  Trendsetters to participate in a special two-page feature in 944’s September Fashion Issue on what we thought would be hot this season in terms of fashion, style and accessories.

What we especially loved about the concept was that unlike many of the other major local, upscale lifestyle magazines in Metro-Detroit, 944 chose to focus on smaller, independent businesses, versus simply falling back on the big, upscale department stores that seem to be featured over-and-over again in other local magazines’ fashion spreads and pictorials.

At Urban Optiques, we’ve always scratched our heads when we see the local glossies turn to the giant department stores for product and insight on style trends.

We have scores of fantastic, smaller, independent boutiques and retailers right here in Metro-Detroit that have deep expertise in their industries and are blazing fashion and style trails at a pace that the more conservative department store buyers simply aren’t willing to commit to.  And many of these featured businesses are offering deeper, more unique and exclusive collections than the corporate giants at Somerset Mall. In fact, in the case of Urban Optiques, most of our eyeglasses and sunglass brands simply can’t be purchased

Last month Urban Optiques sponsored the 2nd Annual “Buy Michigan First Festival” in Northville, and based on attendance and response, there is a tremendous amount of demand in Metro-Detroit for supporting the types of businesses featured in the “Independent Trendsetters” spread in 944.  These smaller businesses create jobs, keep a large portion of their profits in the local economy, tend to reinvest into the community and are quickly putting Detroit back on the map as as an up-and-coming center of creativity, entrepreneurship — and yes — style.

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Who Makes the Big, Oversized, Retro-Style Eyeglasses Spotted on Lindsay Lohan?

Regardless of what you think (or if you even care) about Lindsay Lohan’s personal-problems, run-ins with the law, probation violations and occasional crimes of fashion, Lilo has always had great taste in eyewear and sunglasses.

She’s been a die-hard fan of the Sama and Badgley Mischka lines for years — frequently shopping for eyewear at Sama’s West Hollywood and Beverly Hills boutiques.  Loree Rodkin and Sama’s Sheila Vance even created a giant, oversized sunglass –  “The Lindsay” — specifically for Lohan.

So we were kind of tickled when Lohan was spotted over the weekend shopping for eyeglasses and sunglasses at the West Hollywood Destination: Sama boutique. According to Just Jared, Lindsay had just reported to the courthouse for her probation check-in and then headed over to Destination: Sama to shop for sunnies.

Now, I’ve never had to report to a probation officer (and intend to keep it that way), but I can’t think of any better activity to do after meeting with local law enforcement than to go shopping for some new sunglasses. In fact, I can’t think of any better activity to do anytime than shop for eyewear. But then again, it’s my business.

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The First Batch of Our New Chrome Hearts Eyeglasses and Sunglasses Arrived Today At Urban Optiques!

Just in time for the Fall eyewear buying season, we just received the first shipment of the latest and hottest Chrome Hearts eyeglasses and sunglasses.

Big, bold, retro-inspired acetate frames continue to be hot, hot, hot … and the first selections of the season that we received from luxury eyewear maker Chrome Hearts provide you with some amazing new eyewear options that just can’t be found anywhere else in Metro-Detroit.

We were so excited about these new 2010 Chrome Hearts models that we snapped a few pictures to get you as fired up about these designs as we are.  We’ll be adding another 15-20 additional pieces over the next few weeks, so if you don’t see something in here yet that makes your heart skip a beat (which we think is unlikely) –  keep checking back … you will.

Check them out …

Chrome Hearts 2010 Collection at Urban Optiques

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VSP Taps Dr. Michelle to Answer Member and Reader Vision Care Questions in New Monthly National e-Mail Newsletter

This month, VSP, the largest not-for-profit vision benefits and services company in the U.S. with more than 55 million members, debuted its newly redesigned EnVision e-mail newsletter.

Aside from an entirely new look and feel, the newsletter also features a new monthly “Ask the Eye Doc” column written by Urban Optique’s own Dr. Michelle Calder Cardwell.

Dr. Michelle will be a regular, ongoing monthly contributor to EnVision — which goes out to nearly 5 million subscribers nationally — answering questions from members and the general public around vision care.  Not only are we honored and thrilled that VSP chose Dr. Michelle as its resident vision expert, but we also love the new newsletter format and design.

To sign-up for the VSP EnVision e-mail newsletter which features articles on vision care and eyewear fashion and trends, visit the VSP website.  If you want to ask Dr. Michelle a question, you can submit your questions for the “Ask The Eye Doc” monthly feature here.

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Tags: Ask the Eye Doctor, Dr Michelle Calder Cardwell, Urban Optiques, Vision Care, Vision Care Advice, Vision Care Tips, Vision Services Plan, VSP, VSP EnVision, VSP Newsletter

A New Study Says Contact Lenses Account for More Pediatric Injuries Than Any Other Medical Device.  Find Out How To Help Your Kids Benefit from Contact Lenses without the Injury Risks.

In late July, the American Academy of Pediatrics released a report that found over a two year period, emergency rooms treated more than 33,000 injuries due to contact lenses — making the eye the most frequently injured body part among children due to medical device complications.

When we saw the report and the headlines, we weren’t entirely surprised.  Children are one of the fastest growing segments of new contact lens wearers, representing more than 10% of the total population of contact lens wearers.  The growing popularity of contacts among children makes sense: Today’s new breed of soft contact lenses are more comfortable than ever and contacts are often an attractive alternative to glasses, especially for active children, ‘tweens and teens.

On the other hand, as the report from The American Academy of Pediatric’s demonstrates, contact lenses and children can also be a recipe for injury, and possibly permanent eye damage or vision loss, if parents aren’t monitoring and supervising the wear, care and replacement of lenses in their children.

According to the data, the most-frequently reported injury diagnoses due to contact lenses were corneal contusions/abrasions, conjunctivitis and hemorrhage.  The study also showed that most contact lens complications were the result of non-compliance with the  recommended wear and care regimens, as well as replacement schedules.

Misuse of contact lenses in both adults and children can lead to problems such as eye pain, bacterial infections, corneal ulcers, and even permanent vision loss or blindness.

Are Contacts and Kids a Good Mix?

Why so many problems?

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Yelp Regularly and Erroneously Filters Real, Legitimate Reviews from Our Patients and Clients. Read the Reviews of Urban Optiques that Yelp Won’t Show You.

Deep down inside, we really do love Yelp at Urban Optiques. 

It’s such a great concept:  Allow people to write reviews and share their experiences at local businesses with the rest of the world. We’ve used Yelp reviews repeatedly ourselves over the years to choose everything from salons to restaurants, and not just here in Metro-Detroit, but in cities all across the country.

But over the past year, Yelp has lost its way.

And if you are a business owner or occasional “Yelper” (the term for people who write reviews on Yelp), Yelp has demonstrated that your opinion doesn’t really matter much.

We’ll set aside the allegations (and pending lawsuit) that claims Yelp “extorts” small businesses for money to remediate negative reviews. We just don’t know enough about the details of this to know if this is true or not.

But we do know that Yelp is regularly filtering real, legitimate reviews of businesses and not publishing them to a businesses Yelp profile. We know this because right now there are four of our client’s reviews that are not being shown with our listing.

Yelp: It’s Not Our Fault! It’s the Machine That Does It All!

Why does Yelp do this?

Well, they claim that they have developed an algorithm that can sort out real reviews from fake ones.

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