In This Month’s VSP EnVision Newsletter We Tackle Whether Lash Growth Serums Equal the End of Mascara as We Know It (And Will You Feel Fine?)

This month’s topic in my monthly “Ask The Eye Doctor” column in the VSP EnVision Newsletter might at first seem like a purely cosmetic one:

“Are new lash-growth serums the end of mascara as we know it?”

But if you dig a little deeper, this question goes more than skin-deep.

So ladies, before you throw out that tube of Chanel Inimitable to test drive one of the many eyelash growth products on the market, be sure to read this month’s column to understand how and why they work, as well as the potential risks.

What’s Hot? Detroit’s Truly Independent Trendsetters Dish On What’s “In Store” For Fall Style

Last month Candace Dickow at 944 Detroit approached us with a very cool opportunity: 944 was looking for 10 of Metro-Detroit’s leading Independent  Trendsetters to participate in a special two-page feature in 944’s September Fashion Issue on what we thought would be hot this season in terms of fashion, style and accessories.

What we especially loved about the concept was that unlike many of the other major local, upscale lifestyle magazines in Metro-Detroit, 944 chose to focus on smaller, independent businesses, versus simply falling back on the big, upscale department stores that seem to be featured over-and-over again in other local magazines’ fashion spreads and pictorials.

At Urban Optiques, we’ve always scratched our heads when we see the local glossies turn to the giant department stores for product and insight on style trends.

We have scores of fantastic, smaller, independent boutiques and retailers right here in Metro-Detroit that have deep expertise in their industries and are blazing fashion and style trails at a pace that the more conservative department store buyers simply aren’t willing to commit to.  And many of these featured businesses are offering deeper, more unique and exclusive collections than the corporate giants at Somerset Mall. In fact, in the case of Urban Optiques, most of our eyeglasses and sunglass brands simply can’t be purchased

Last month Urban Optiques sponsored the 2nd Annual “Buy Michigan First Festival” in Northville, and based on attendance and response, there is a tremendous amount of demand in Metro-Detroit for supporting the types of businesses featured in the “Independent Trendsetters” spread in 944.  These smaller businesses create jobs, keep a large portion of their profits in the local economy, tend to reinvest into the community and are quickly putting Detroit back on the map as as an up-and-coming center of creativity, entrepreneurship — and yes — style.

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After a Long Wait, the Maria Sherapova Sunglasses from Tag Heuer Have Arrived!

In April we teased all of you with a promise that the “Maria Sherapova” Sunglasses from Tag Heuer were about to arrive at Urban Optiques.

Okay, it took a little longer than expected, but we just received the first Maria Sherapova signature sunglass in from Tag Heuer and it’s amazing:

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Looking for More Inspiration On How To Accessorize Your Loree Rodkin Hunters? Today’s Look from Urban Optiques Dresses The Hunters Up.

Accessorizing eyewear with other pieces in your wardrobe is often less about the eyewear, and more about the rest of the outfit.

Today’s look, which again features the Loree Rodkin Hunter Special  Edition sunglasses, is the perfect example.

The first words that usually come out of people’s mouths when they see the Loree Rodkin Eyewear Collection is “edgy” or “gothic.”  And it’s true:  Loree’s distinct style of jewelry and eyewear design is rife with daggers, skulls, serpentine embellishments and crosses.

So you might be tempted to think the only way to wear her jewelry or eyewear is with a pair of leather pants and stilettos.

But as many of Loree Rodkin’s devotees will attest, her designs are combined with formal wear all of the time.  Watch the red carpet at any Hollywood or major fashion event, and you’ll likely see at least one luminary wearing Loree’s jewelry alongside their couture dress.  A quick glance at Loree Rodkin’s press book will settle any lingering doubts you might have.

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Be One of Only 35 People in the World To Own the New, Limited-Edition Sama Heart of Gold Regal Sunglass.

A few weeks ago, Brian Glascow at Sama Eyewear swore us to secrecy when he shared a new Heart of Gold sunglass variation that Sheila Vance and the Sama Team had been hard at work on for months.

This was going to be a very special sunglass, Brian explained, with an extremely limited run: Sama was producing only 35 of these sunglasses, and just 10 of them were going to be available to the public through Sama’s small, exclusive network of independent optical boutiques.  The remainder would be available for purchase only at the Destination: Sama Beverly Hills, Rome, St. Louis and West Hollywood Boutiques and to a small, inner circle of Sama loyalists.

That’s right: There are only 35 of these sunglasses in the world.

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