Lens remakes are the bane of any optometrist’s existence.
Not only are they costly for both the practice and the labs, but they also create frustration with patients and clients who may have to endure one or more lens remakes before they are actually able to see clearly.
No one wants them and every optician and optometrist works hard up-front to avoid them.
However, they do happen every now and then.
Why?
Well, unfortunately, sometimes a lab will make a mistake and get the script wrong.
Sometimes what a patient thought was “clear vision” during the exam isn’t so “clear” when they actually put the finished glasses on.
Other times, we just need to “tweak” a prescription and lens a few times, especially for new progressive wearers or people with complex vision correction needs like prism.
In very rare instances, a person’s vision may literally change between the refraction and the delivery of the finished frame and lenses.
In all of these cases, we continue to work with the patient until we get the finished product right, and often we do this at considerable extra cost to Urban Optiques – both in additional lab rework fees and the staff’s time. It’s just part of the process of providing good vision care and an accepted cost of business for us (even though we want to minimize it.)
The good news is that when we actually perform the eye exam and refraction at Urban Optiques, we have an extremely low remake rate. There are few specific reasons for this, which I’ll touch on a bit later.
But first, let me tell you about a recent “mystery” at Urban Optiques around remakes.
Last month, Sunglasses Magazine — the leading trade magazine for buyers and sellers of quality sunwear — approached us about doing a interview and profile on Urban Optiques in the magazine’s regular “Sun Selling: How the Pros Do It” column.
The magazine’s editor, Ana Montoya, discovered Urban Optiques online, and was intrigued by the way we use our website to present and promote our eyewear and sunwear online.
Ana wanted to know if we’d like to be interviewed as an example of a full-scope optometry practice that also put a strong emphasis on sunwear product alongside our vision health care services.
Since the whole vision behind Urban Optiques is to literally change the experience of going to the eye doctor from something sterile and clinical, to something exciting, high-touch and memorable, we were happy to see Sunglasses Magazine describe our website as “stylish” and our practice as out-of-the-ordinary.