… Or How We Took A Different Approach With Displaying Our New Lanvin-Paris Eyewear Collection

We try as much as possible to do things differently around Urban Optiques.

For example, we tend to carry a lot more in-store frame stock than most optical shops and optometrist offices (we like to have plenty of cool stuff on hand for you to try on); we don’t schedule our eye exams in 15 minute blocks like the chains (we actually believe in spending time with you to help you care for your eyes); and we don’t display our eyewear in the usual, factory-made, run-of-the-mill display cases (we use “rescued” antique furniture and cabinets.)

If you’ve been in our eyewear studio, you’ll know that displays are something that we spend a lot of time on.  Lately, we’ve been experimenting around with some different display approaches to enhance the visual experience of shopping for eyewear at Urban Optiques.

How we decided to present our new Lanvin-Paris Eyewear Collection is a great example.

Highlighting Lanvin

Since we’re the first Michigan eyewear boutique to carry the Lanvin-Paris eyewear line, we wanted to try something different with how we displayed the brand in the store.

Fashion junkies will know the Lanvin-Paris label instantly, but for the uninitiated, “Lanvin” will sound like … well … “French.”

So we wanted to try to capture and present the essence of France’s oldest couture design house for people who may be finding out about this legendary brand for the first time.  Despite its venerable roots, Lanvin isn’t as widely known in the U.S. as a brand like Prada or Chanel (although we think it should be.)  So we needed to somehow capture the spirit of this line and pass it on to our clients.

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See and Be Seen in Lanvin-Paris Eyewear from Urban Optiques!

We love deliveries at Urban Optiques — especially big, brown boxes from the UPS guy filled with box-upon-box of new eyeglass frames and sunglasses. We get even more excited when the box is filled with a new designer eyewear line that we haven’t previously carried.

So when we received our first shipment of Lavin-Paris eyeglasses and sunglasses this week, the office was filled with “ohhs” and “ahhs” as we unwrapped each these chic, sophisticated frames (and yes, we typically try on each of them while we do it.)

Lanvin Eyewear:  From Paris with Love

Previously unavailable in the United States, getting your hands on a pair of Lanvin eyeglasses or sunglasses meant either jumping a jet to Paris, or calling up that long-lost French pen-pal from grade school and having them ship you a pair.

Luckily, Lanvin-Paris struck a international distribution deal, so this high-quality, very fashionable eyewear line is now available in the U.S.  As soon as we had an opportunity to add Lanvin to our designer collection, we did. From our market research, Urban Optiques is one of the few Metro-Detroit eyewear boutiques to carry Lanvin-Paris eyewear.

Fantastic Eyewear from France’s Oldest Couture House: The Lanvin Story

Fashionistas will already be familiar with the Lanvin-Paris label.

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