Megan Fox’s Eyeglasses Cause Major Case of Eyewear Envy. The Good News? You Can Get Her Lafont Karima Frames at Urban Optiques.

Actress Megan Fox is the perfect example in our minds of why people need to think of eyeglasses as an accessory, and not just a medical necessity.

Take the eyeglasses that Fox was spotted in last year: As soon as the photos of Megan in her fab eyeglasses hit the Internet, there was a flurry of searches around what frames she was wearing.

How do we know?

Well, we watch stuff like this.  It’s part of how we track trends in not just eyewear, but also fashion and accessories. This helps us better predict what to carry in the store, as well as recommend to people what’s going to be stylish this season.

In the case of Fox, it didn’t take much more than a quick look to know right away that she was wearing Lafont eyeglasses, one of our flagship brands here at Urban Optiques.

Based in Paris, Lafont is known for its distinctive eyewear designs, which range from artsy and funky, to chic and sophisticated. continue

Urban Optiques’ “La La La Lafont” Video Makes the Official Lafont-Paris Eyewear Blog!

We woke up this Saturday to find that our first experiment in trying to bring our eyewear alive for our clients and patients through video got noticed …  4,000 miles away in Paris!

Yesterday, Lafont featured the Urban Optiques video highlighting one of our favorite French eyewear designers on their official blog “Le Blog LAFONT.”

What’s most remarkable to us about this whole story is that Lafont found our video on their own. We never tipped them off.

Lafont recently relaunched their website and included a blog as part of the redesign, which we thought was really forward-thinking.  So it was the highlight of our weekend to find our video included Lafont’s website.

You can check it out here:

http://blog.lafont.com/2010/03/12/lafont-clip-by-urban-optiques/

And here is the video on Optiques TV that started it all:

Hopefully this will intrigue you enough to come in and check out the more than 70 Lafont-Paris eyeglasses we have in stock at Urban Optiques!

Urban Optiques launches Optiques TV — Our new YouTube Channel to help you keep up with the latest in fashion, eyewear and vision care

This afternoon the buzz around Urban Optiques was all about the video:  Specifically the launch of Optiques TV, our new YouTube Channel dedicated to keeping our clients and patients (and the world, really) in the know around eyewear trends and vision care health.

For the launch of Urban Optiques TV,  we decided to put together a fast-paced, stylized video featuring one of our favorite (and most popular) eyewear designers and manufacturers: Lafont.

The whole idea was to produce a music-video inspired short film that brought Lafont’s nearly 100 year tradition of crafting chic, dazzling French eyewear together with images of the world’s most fashionable and romantic city.

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The Lafont Brazil Sunglass puts the “Tres” in “Tres Chic” with this Magnificent Round Sunglass that You’ll Never Find at “The Sunglass Hut”

If you haven’t noticed yet, we adore everything about Lafont.

From their inspired optical eyeglass collection that offers a color, pattern and frame shape for seemingly everyone (it’s just a matter of trying them on, trust us) to Lafont’s imaginative sunglass line that breaks every convention — yet seem to always look so sophisticated, classy … and well … so French —  Lafont continues to be one of our most popular eyewear lines among both our clients and the Urban Optiques team.

Last month, we refreshed our Lafont eyewear collection and brought in over sixty new Lafont frames from their 2010 Spring eyewear collection. Being the sun lovers that we are, we also picked a half-dozen new Lafont sunglass models as well for the store.

It’s how we people in the eyewear business remind themselves that Spring will eventually come: We buy new sunglass stock.

One of the Lafont sunglasses that really made our heart pound was the Lafont Brazil.

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Forget about flowers and chocolate, if you really want to make her heart flutter this Valentines Day say “Be Mine” with the gift of one of these seven hot sunglasses from Urban Optiques.

Guys, a Valentines Day Gift Tip: Next to shoes and handbags, there is only one other accessory that a woman can’t have to many of …  Sunglasses.

So while flowers are beautiful and chocolate is delicious, sunglasses are eternal.

Well, maybe not eternal, but they have a longer shelf life than roses or Godivas.

So if you’re scratching your head over what to buy your sweetie this Valentines Day, Urban Optiques is going to take the guesswork out of picking out the perfect Valentine’s Day gift by recommending seven sunglasses that are sure to please even the most discriminating woman.

All of these sunglasses are currently in-stock at Urban Optiques. In some cases, we have certain models in other colors, so please call for more information. We stock more than 100 designer fashion and couture sunglasses, so if you don’t see the perfect Valentine’s shade here, there’s a good chance we’ll have it.

And ff your sweetheart is particularly picky, gift certificates are also available.

Chrome Hearts “Queenie”

If the “Queenie” sunglass from Chrome Hearts is good enough for bored hotel heiresses like Paris Hilton, it’s sure to be perfect for your fashion-conscious sweetheart.

All jesting aside, this is a really fabulous, big sunglass with a unique square-ish frame that works on just about every face shape.  So if her sunglass collection is filled with giant round sunglasses, she’ll love the “Queenie” because it’s still big and dramatic, but breaks the mold in terms of shape.

In other words, it’s a sunglass that her girlfriends won’t have.  BIG points for you.

We have the Queenie from Chrome Hearts in “Cherry Stripe.”

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