Megan Fox’s Eyeglasses Cause Major Case of Eyewear Envy. The Good News? You Can Get Her Lafont Karima Frames at Urban Optiques.

Actress Megan Fox is the perfect example in our minds of why people need to think of eyeglasses as an accessory, and not just a medical necessity.

Take the eyeglasses that Fox was spotted in last year: As soon as the photos of Megan in her fab eyeglasses hit the Internet, there was a flurry of searches around what frames she was wearing.

How do we know?

Well, we watch stuff like this.  It’s part of how we track trends in not just eyewear, but also fashion and accessories. This helps us better predict what to carry in the store, as well as recommend to people what’s going to be stylish this season.

In the case of Fox, it didn’t take much more than a quick look to know right away that she was wearing Lafont eyeglasses, one of our flagship brands here at Urban Optiques.

Based in Paris, Lafont is known for its distinctive eyewear designs, which range from artsy and funky, to chic and sophisticated. continue

Urban Optiques launches Optiques TV — Our new YouTube Channel to help you keep up with the latest in fashion, eyewear and vision care

This afternoon the buzz around Urban Optiques was all about the video:  Specifically the launch of Optiques TV, our new YouTube Channel dedicated to keeping our clients and patients (and the world, really) in the know around eyewear trends and vision care health.

For the launch of Urban Optiques TV,  we decided to put together a fast-paced, stylized video featuring one of our favorite (and most popular) eyewear designers and manufacturers: Lafont.

The whole idea was to produce a music-video inspired short film that brought Lafont’s nearly 100 year tradition of crafting chic, dazzling French eyewear together with images of the world’s most fashionable and romantic city.

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The Lafont Venise Eyeglass Frame is the Perfect Complement to this Spring’s Runway Looks

We’ve been watching the Spring couture collections like hawks around Urban Optiques and one thing is clear: Safari-inspired fashion and wild-at-heart eyewear to match is still hot, hot, hot.

We weren’t sure if the animal-kingdom inspired looks that we saw out of Donna Karan in this Fall would make it through into the Spring 2010 collections, but they did.

Everywhere we look, animal print and textures seem to be in.

And we’re none too glad for it, since we just received in a slew of new eyewear to complement the leopard prints, reptile textures and soft, muted browns, greens and khakis that appear to be winding their way into plenty of couture collections this Spring.

Which bring us to the Lafont Vanise, which is one of our favorite frames around Urban Optiques right now.

This isn’t one of Lafont’s latest releases, but it does signal their ability to spot trends long before they happen.

This frame is sophisticated and completely gorgeous, replicating an alligator-type texture on the temples with a wild but sophisticated acetate frame that is just screaming for someone to grab it and put it on their face.

The frame retails just north of $500 dollars, but we think it’s worth it.

Even better, the Lafont Venise comes in six different frame and temple colors, which got us thinking:

Could we match the Venise up with more than one look for Spring?

So we looked at four different Spring 2010 designer runway looks from Paris and New York (from Dior, Akris, Tory Burch and Chris Benz) and matched them to a coordinating Lafont Venise eyeglass frame.

We also picked some killer shoes to match the eyewear, grabbing selections from Manolo Blahnik, Sergio Rossi, Behnar Kanan and Tanja S. London.

Turns out that that the Venise worked with each one of them flawlessly — from retro-inspired fashions to “bad girl” couture.

It’s truly rare to find a piece of designer eyewear that meshes with so many different styles, but somehow the Venise from Lafont pulls it off.

Check out the looks we put together:

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Straight From Paris, We’ve Added More Than 40 New Lafont Eyeglasses in Colors, Shapes and Patterns That Are a Feast for the Eyes!

While April in Paris is still three wintery months away, it already feels like springtime on the rue du Faubourg St-Honoré inside Urban Optiques.

That’s because on Thursday, the first of several shipments of new Lafont eyeglasses and sunglasses arrived.

We’ve added more than 40 new frames from Lafont, drawn from the new Spring/Summer 2010 Lafont Paris Collection, as well as new, fresh designs from the Issy & LA and Lafont Reedition Collections. We also added several new  Lafont Pour les Infants frames for children, ‘Tweens and infants.

While the majority of our new Lafont suns will arrive closer to Spring, we did pick a couple of very chic Lafont sunglasses, just to remind everyone that winter doesn’t last forever.

Less than two days after adding the frames, we’ve already sold three of the new Lafont models, which is a great sign.

In celebration of the addition of the new Lafonts, we’re doing a buy one frame at regular price and get 1/2 off select Lafont frames from our previous collection.

This is a great opportunity to pick up two very different styles of Lafonts (one for work and maybe something bolder for play), so be sure to ask about the special when you stop in to browse the new collection.

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