RVS by V Eyewear Blends Handmade Craftsmanship with Fab Retro Styling, Shapes and Colors.  Should We Carry RVS Eyewear at Urban Optiques?

At Urban Optiques, we’re always looking for the new and unusual to add to our eyewear collections.

We’re partial to small, exclusive independent boutique eyewear brands — especially those that show a high-level of commitment to producing not only exceptionally-designed eyeglasses and sunglasses, but also understand the value of quality over quantity.

So when we ran across RVS by V Eyewear, we were instantly enamored with not only the bold colors and distinctive retro-inspired shapes of the frames, but also the philosophy of RVS by V Eyewear and its owner Vidal Erkohen.

RVS Eyewear’s claim-to-fame is that they hand-make and assemble each frame from the ground up.  Based in Istanbul Turkey, Vidal Erkohen and RVS Eyewear produce their eyeglasses and sunglasses from the highest-quality Mazzuchelli acetate.  The acetate is left unpolished, producing a truly bold, unique matte finish that we simply haven’t seen on other frames of this quality in the marketplace.

When we contacted Vidal Erkohen to ask him about the possibility of stocking RVS Eyewear, he explained the company philosophy very succinctly:

“We believe it’s very important to produce eyewear for people who value quality over quantity. Each piece we manufacture is truly HANDMADE.  This does not mean they were “hand-placed in a case.”  Everything is truly made from hand:  From our hand painted-red screws, brand prints inside the temples made one-by-one, and hand-sewn satin cases;  all of our pieces are made with the goal to bring back the originality and quality that was put into eyewear of the past.”

RVS produces its eyewear like small batches of fine wine — their collection is relatively small compared to most eyewear lines, comprising 10 opthalmic frames and 11 sunglass models for a total of 21 frames.  Each model is typically available in five to six different colors.

Each RVS eyeglass and sunglass is limited to 1,500 pieces, making it extra-exclusive and ensuring that you’ll be only one of 1,000 people in the world to own any given RVS by V Eyewear piece.

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Introducing Our ProDesign | Denmark Tints Collection Only Available at Urban Optiques

At Urban Optiques, we like to get creative with our eyewear.

It’s easy just to stock the same run-of-the-mill frames and brands that the chains carry, in the same predictable shapes, colors, materials and lenses.

If that’s what you truly want, you can always visit www.costco.com or www.pearlevision.com (yes, believe it or not, we’re comfortable enough that you’ll eventually choose us that we’ll actually send you to our competitors’ websites to compare.)

But we’ve quickly realized that our clients and patients expect something different.

They want the new, the stylish, the fashionable, the unusual — and sometimes — the cutting edge.

That’s why they’ll drive from as far away as Ohio (yes, they really do) or Grosse Pointe to find their perfect eyewear in downtown Northville.

Which brings me to our new ProDesign | Denmark Tints Collection.

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