Straight From Paris, We’ve Added More Than 40 New Lafont Eyeglasses in Colors, Shapes and Patterns That Are a Feast for the Eyes!

While April in Paris is still three wintery months away, it already feels like springtime on the rue du Faubourg St-Honoré inside Urban Optiques.

That’s because on Thursday, the first of several shipments of new Lafont eyeglasses and sunglasses arrived.

We’ve added more than 40 new frames from Lafont, drawn from the new Spring/Summer 2010 Lafont Paris Collection, as well as new, fresh designs from the Issy & LA and Lafont Reedition Collections. We also added several new  Lafont Pour les Infants frames for children, ‘Tweens and infants.

While the majority of our new Lafont suns will arrive closer to Spring, we did pick a couple of very chic Lafont sunglasses, just to remind everyone that winter doesn’t last forever.

Less than two days after adding the frames, we’ve already sold three of the new Lafont models, which is a great sign.

In celebration of the addition of the new Lafonts, we’re doing a buy one frame at regular price and get 1/2 off select Lafont frames from our previous collection.

This is a great opportunity to pick up two very different styles of Lafonts (one for work and maybe something bolder for play), so be sure to ask about the special when you stop in to browse the new collection.

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Take a Peek Inside the Lafont-Paris Eyewear Boutique!

At Urban Optiques, we love everything about the Lafont Eyewear line.

Their frame construction is impeccable, their eyeglass and sunglass designs run the gamut from conservative to wild (but always maintain that chic Parisian design aesthetic) and they are one of the few remaining European designer eyewear brands to remain independent.

Oh, did we mention they happen to have one of the coolest optical boutiques ever?

If you plan on making a trip to Paris, we highly recommend including a stop at the Lafont boutique on your itinerary along with the Louvre and, of course, shopping on  Place Vendôme.

But if a trip across the pond to France isn’t in your immediate future, check out this fantastic video that puts you right inside the original Lafont-Paris optical shop at 11 rue Vignon where it all began in 1923:

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Looking for a French alternative to the Wayfarer? Check out the “Tom” Sunglass from Lanvin-Paris.

Okay, so you like the shape of the Ray-Ban Wayfarer, but would prefer to have something with a little French flair?

Check out the “Tom” sunglass from Lanvin-Paris.

We love the classic, Audrey Hepburn-Breakfast-at-Tiffany’s inspired shape of this sunglass.

While it certainly takes some styling cues from the classic Wayfarer, Lanvin put their own subtle twist on this sunglass, rounding the frame out just a touch and adding nice little accents, like the delicate striping across the tops of the frames and temples.

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… Or How We Took A Different Approach With Displaying Our New Lanvin-Paris Eyewear Collection

We try as much as possible to do things differently around Urban Optiques.

For example, we tend to carry a lot more in-store frame stock than most optical shops and optometrist offices (we like to have plenty of cool stuff on hand for you to try on); we don’t schedule our eye exams in 15 minute blocks like the chains (we actually believe in spending time with you to help you care for your eyes); and we don’t display our eyewear in the usual, factory-made, run-of-the-mill display cases (we use “rescued” antique furniture and cabinets.)

If you’ve been in our eyewear studio, you’ll know that displays are something that we spend a lot of time on.  Lately, we’ve been experimenting around with some different display approaches to enhance the visual experience of shopping for eyewear at Urban Optiques.

How we decided to present our new Lanvin-Paris Eyewear Collection is a great example.

Highlighting Lanvin

Since we’re the first Michigan eyewear boutique to carry the Lanvin-Paris eyewear line, we wanted to try something different with how we displayed the brand in the store.

Fashion junkies will know the Lanvin-Paris label instantly, but for the uninitiated, “Lanvin” will sound like … well … “French.”

So we wanted to try to capture and present the essence of France’s oldest couture design house for people who may be finding out about this legendary brand for the first time.  Despite its venerable roots, Lanvin isn’t as widely known in the U.S. as a brand like Prada or Chanel (although we think it should be.)  So we needed to somehow capture the spirit of this line and pass it on to our clients.

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