16
Feb

The Lafont Brazil Sunglass puts the “Tres” in “Tres Chic” with this Magnificent Round Sunglass that You’ll Never Find at “The Sunglass Hut”

If you haven’t noticed yet, we adore everything about Lafont.Lafont Brazil Sunglasses in Gray

From their inspired optical eyeglass collection that offers a color, pattern and frame shape for seemingly everyone (it’s just a matter of trying them on, trust us) to Lafont’s imaginative sunglass line that breaks every convention — yet seem to always look so sophisticated, classy … and well … so French —  Lafont continues to be one of our most popular eyewear lines among both our clients and the Urban Optiques team.

Last month, we refreshed our Lafont eyewear collection and brought in over sixty new Lafont frames from their 2010 Spring eyewear collection. Being the sun lovers that we are, we also picked a half-dozen new Lafont sunglass models as well for the store.

It’s how we people in the eyewear business remind themselves that Spring will eventually come: We buy new sunglass stock.

One of the Lafont sunglasses that really made our heart pound was the Lafont Brazil.

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Category : Designer Eyewear | Designer Sunglass of The Week | Designer Sunglasses | European Eyewear | Lafont | Lafont Sunglasses | Lafont-Paris Eyewear | Blog
19
Dec

… Or How We Took A Different Approach With Displaying Our New Lanvin-Paris Eyewear Collection

We try as much as possible to do things differently around Urban Urban Optiques Lanvin-Paris Eyewear Collection Custom DisplayOptiques.

For example, we tend to carry a lot more in-store frame stock than most optical shops and optometrist offices (we like to have plenty of cool stuff on hand for you to try on); we don’t schedule our eye exams in 15 minute blocks like the chains (we actually believe in spending time with you to help you care for your eyes); and we don’t display our eyewear in the usual, factory-made, run-of-the-mill display cases (we use “rescued” antique furniture and cabinets.)

If you’ve been in our eyewear studio, you’ll know that displays are something that we spend a lot of time on.  Lately, we’ve been experimenting around with some different display approaches to enhance the visual experience of shopping for eyewear at Urban Optiques.

How we decided to present our new Lanvin-Paris Eyewear Collection is a great example.

Highlighting Lanvin

Since we’re the first Michigan eyewear boutique to carry the Lanvin-Paris eyewear line, we wanted to try something different with how we displayed the brand in the store.

Fashion junkies will know the Lanvin-Paris label instantly, but for the uninitiated, “Lanvin” will sound like … well … “French.”

So we wanted to try to capture and present the essence of France’s oldest couture design house for people who may be finding out about this legendary brand for the first time.  Despite its venerable roots, Lanvin isn’t as widely known in the U.S. as a brand like Prada or Chanel (although we think it should be.)  So we needed to somehow capture the spirit of this line and pass it on to our clients.

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Category : Designer Eyewear | Lanvin-Paris Eyewear | Blog
10
Feb

Women’s Tennis Icon Epitomizes Fusion of Sport and Glamour as Latest TAG Heuer Eyewear Ambassador and Muse

It’s official: Maria Sharapova TAG Heuer Eyewear for Women

TAG Heuer Eyewear has signed tennis star Maria Sharapova to serve as brand ambassador for TAG Heuer’s new dedicated women’s line of sunglasses and eyeglasses — the first line of eyewear from TAG Heuer dedicated solely to women.

“I am truly excited be involved in such a project and hope my supporters will like my TAG Heuer eyewear as much as I do,” said Sharapova.  “It’s  a challenging process designing eyewear and requires much time and dedication to produce a quality finished product. I have worked hard with the TAG Heuer designers to develop a frame that matches our requirements: quality, comfort, with a twist of glamour. I am delighted with the results and cannot wait to get hold of a pair as I am desperate to show them off.”

The 3 time Grand Slam Champion (Wimbledon 2004, US Open 2006 & Australian Open 2008) has become one of the most recognizable faces in sport and has made not only a huge impression on court, but also on the world of fashion. The Siberian’s striking good looks and sporting prowess integrate seamlessly into TAG Heuer Eyewear’s mission of producing innovative, stylish yet functional eyewear.

This is TAG Heuer’s first foray into a line of eyewear designed exclusively for women. The first women’s models will be released in the Fall of 2009.


Category : Designer Eyewear | Designer Sunglasses | Style | Sunglasses | TAG Heuer | Womens Eyewear | Blog

About Urban Optiques

Urban Optiques provides vision care, eye exams & exclusive designer eyewear to Northville, Plymouth, Novi, Livonia, Ann Arbor, Farmington, West Bloomfield, Royal Oak, Ferndale, Birmingham, & Metro-Detroit.

Contact Us

Northville Square Mall
133 W. Main St. - Suite 243
Northville, MI - 48167

Tel: 248.347.9090 Fax: 248.773.7528

seebeseen@urbanoptiques.com