Tennis Star and Fashionista Maria Sharapova Launches TAG Heuer’s First Eyewear Line Specifically Made for Women

Tiger is out, Maria Sharapova is in.

And we’re overjoyed.

Last fall, TAG Heuer announced that tennis star and fashion-lover Maria Sharapova would be the new ambassador and muse for a women’s series of TAG Heuer Eyewear, adding a much needed feminine perspective to the Swiss company that’s most recognized for its luxury watches and racing-inspired eyewear.

While the announcement of Sharapova as an ambassador for TAG Heuer Eyewear preceded the scandal surrounding TAG Heuer’s other marquis spokesperson, Tiger Woods, there is no doubt that marketing execs in Zurich are breathing a sigh of relief that they decided to bring the 6′ 2″ Siberian tennis star on-board when they did.

Even better, we just got a glimpse at Urban Optiques of the fruits of the TAG Heuer-Sharapova Eyewear collaboration and we’re extremely happy to say that it’s the complete opposite of last year’s Lindsey Lohan-Emanuel Ungaro partnership.

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Spring Has Arrived and So Have the New Chloé Sunglasses and Eyeglasses at Urban Optiques!

When we think of Chloé, we think gorgeous French ready-to-wear fashion, handbags — and yes — beautiful eyewear.

Just in time for the Spring and Summer sun, we’ve received more than 20 new eyewear pieces from the Chloé 2010 Eyewear Collection, ranging from subtle and sophisticated, to bold, funky and avant garde.

Urban Optiques was the first eyewear boutique to carry Chloé in Southeast Michigan and we’ve moved so many Chloé frames in the past six months, that we decided to bring more, fresh stock in.

This is truly gorgeous eyewear that you’ll want to stop in to try on — especially the new narrower eyeglass frames that work on more petite faces and Chloé’s stunning line of sunglasses that will help you see and be seen … as well as protect your eyes from UV  rays this summer.

Enjoy!

Urban Optiques 2010 Chloé’ Eyewear & Sunglass Collection

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Sunglasses Magazine Profiles Urban Optiques as Part of Their “Sun Selling: How The Pros Do It“  Series

Last month, Sunglasses Magazine — the leading trade magazine for buyers and sellers of quality sunwear — approached us about doing a interview and profile on Urban Optiques in the magazine’s regular “Sun Selling: How the Pros Do It“  column.

The magazine’s editor, Ana Montoya, discovered Urban Optiques online, and was intrigued by the way we use our website to present and promote our eyewear and sunwear online.

Ana wanted to know if we’d like to be interviewed as an example of a full-scope optometry practice that also put a strong emphasis on sunwear product alongside our vision health care services.

Since the whole vision behind Urban Optiques is to literally change the experience of going to the eye doctor from something sterile and clinical, to something exciting, high-touch and memorable, we were happy to see Sunglasses Magazine describe our website as “stylish” and our practice as out-of-the-ordinary.

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Tags: Couture Sunglasses, Couture Sunwear, Designer Eyewear, Designer Sunglasses, Designer Sunwear, Eyewear, Fashion Sunglasses, Luxury Eyewear, Luxury Sunglasses, Metro Detroit Designer Sunglasses, Northville Optometrist, Optical Shop, Optician, Sunglasses, Sunglasses Magazine, Urban Optiques

View the final segment of the complete Badgley Mischka Spring/Summer ‘10 Collection Preview from Amsterdam Featuring Couture Eyewear from Sama

Part III of the Badgley Mischka runway collection at the 11th Amsterdam International Fashion Week.

Not only does the collection have a fantastic soundtrack from Ra Ra Riot and gorgeous clothing, but it also features some amazing eyewear from Badgley Mischka by Sama.

Music by Ra Ra Riot

Ghost Under Rocks – Ra Ra Riot
Can You Tell – Ra Ra Riot
Can You Tell (Epochs Remix) – Ra Ra Riot

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The Lafont Brazil Sunglass puts the “Tres” in “Tres Chic” with this Magnificent Round Sunglass that You’ll Never Find at “The Sunglass Hut”

If you haven’t noticed yet, we adore everything about Lafont.

From their inspired optical eyeglass collection that offers a color, pattern and frame shape for seemingly everyone (it’s just a matter of trying them on, trust us) to Lafont’s imaginative sunglass line that breaks every convention — yet seem to always look so sophisticated, classy … and well … so French –  Lafont continues to be one of our most popular eyewear lines among both our clients and the Urban Optiques team.

Last month, we refreshed our Lafont eyewear collection and brought in over sixty new Lafont frames from their 2010 Spring eyewear collection. Being the sun lovers that we are, we also picked a half-dozen new Lafont sunglass models as well for the store.

It’s how we people in the eyewear business remind themselves that Spring will eventually come: We buy new sunglass stock.

One of the Lafont sunglasses that really made our heart pound was the Lafont Brazil.

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Tags: Designer Sunglasses, European Eyewear, European Sunglasses, Fashion Sunglasses, French Eyewear, French Sunglasses, Lafont, Lafont Brazil, Lafont Brazil Sunglasses, Lafont Eyewear, Lafont Paris, Lafont Paris Eyewear, Lafont Sunglasses, Metal Designer Sunglasses, Metal Sunglasses, Proenza Schouler, Proenza Schouler Sunglasses, Round Sunglasses, Sunglass Hut, Sunglass Shack, Urban Optiks, Urban Optiques

… Or How We Took A Different Approach With Displaying Our New Lanvin-Paris Eyewear Collection

We try as much as possible to do things differently around Urban Optiques.

For example, we tend to carry a lot more in-store frame stock than most optical shops and optometrist offices (we like to have plenty of cool stuff on hand for you to try on); we don’t schedule our eye exams in 15 minute blocks like the chains (we actually believe in spending time with you to help you care for your eyes); and we don’t display our eyewear in the usual, factory-made, run-of-the-mill display cases (we use “rescued” antique furniture and cabinets.)

If you’ve been in our eyewear studio, you’ll know that displays are something that we spend a lot of time on.  Lately, we’ve been experimenting around with some different display approaches to enhance the visual experience of shopping for eyewear at Urban Optiques.

How we decided to present our new Lanvin-Paris Eyewear Collection is a great example.

Highlighting Lanvin

Since we’re the first Michigan eyewear boutique to carry the Lanvin-Paris eyewear line, we wanted to try something different with how we displayed the brand in the store.

Fashion junkies will know the Lanvin-Paris label instantly, but for the uninitiated, “Lanvin” will sound like … well … “French.”

So we wanted to try to capture and present the essence of France’s oldest couture design house for people who may be finding out about this legendary brand for the first time.  Despite its venerable roots, Lanvin isn’t as widely known in the U.S. as a brand like Prada or Chanel (although we think it should be.)  So we needed to somehow capture the spirit of this line and pass it on to our clients.

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Tags: Couture Eyewear, Couture Sunglasses, Designer Eyewear, Designer Glasses, Designer Sunglasses, European Eyeglasses, European Eyewear, Fashion Eyewear, Fashion Sunglasses, French Eyeglasses, French Eyewear, French Sunglasses, Jeanne Lanvin, Lanvin, Lanvin Couture, Lanvin Eyeglasses, Lanvin Eyewear, Lanvin Paris, Lanvin Sunglasses, Urban Optiks, Urban Optiques

Why We Love the Tom Ford Narcissa Sunglass …

Every now and then, a sunglass comes along that just makes you stop dead in your tracks and say “wow.”

For us, that sunglass is the Tom Ford Narcissa.

When we got our first shipment of Tom Ford sunglasses in over the summer, two of the Tom Ford sunglass models immediately jumped out at us:  The Whitney (a favorite of Angelina Jolie) and the Tom Ford Narcissa.

We had seen these sunnies in magazines and on the Internet, but nothing could prepare us for actually having a couple pairs in our eager little hands.

Tom Ford Sunglasses: Celebrity Hot

Beginning last year, we noticed Tom Ford sunglasses making (repeated) appearances on everyone from Jennifer Aniston to Anne Hathaway, Charlize Theron and Jessica Biel.

In fact, aside from Ray Bans,  we haven’t seen a designer sunglass line show up on so many well-known faces in such a short period of time.  So obviously, we couldn’t wait to start carrying them in the store.

While Tom Ford Eyewear has been a little slow to catch on off the coasts (eyewear trends tend to move inward from L.A. and New York, so there is usually a lag before something gets hot in Detroit), once we started getting them in front of people, they began to sell.

Tom Ford Narcissa: One Curvy, Sexy Sunglass

What we love about the Tom Ford Narcissa (and many of the women’s sunglasses in Tom Ford’s lineup) is that they utilize simple, curvy lines to produce a very feminine, sophisticated and sexy sunglass.

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