Megan Fox’s Eyeglasses Cause Major Case of Eyewear Envy. The Good News? You Can Get Her Lafont Karima Frames at Urban Optiques.

Actress Megan Fox is the perfect example in our minds of why people need to think of eyeglasses as an accessory, and not just a medical necessity.

Take the eyeglasses that Fox was spotted in last year: As soon as the photos of Megan in her fab eyeglasses hit the Internet, there was a flurry of searches around what frames she was wearing.

How do we know?

Well, we watch stuff like this.  It’s part of how we track trends in not just eyewear, but also fashion and accessories. This helps us better predict what to carry in the store, as well as recommend to people what’s going to be stylish this season.

In the case of Fox, it didn’t take much more than a quick look to know right away that she was wearing Lafont eyeglasses, one of our flagship brands here at Urban Optiques.

Based in Paris, Lafont is known for its distinctive eyewear designs, which range from artsy and funky, to chic and sophisticated. continue

Nothing Whispers Long Days at the Beach like the Chloé Tilia Sunglass. Today’s Look Shows You How to Rock These Born-for-the-Beach Sunglasses All Summer Long.

Sometimes you run across a pair of sunglasses with such a distinct personality that everyone who sees them uses the same adjective to describe them.

That’s exactly what happened when we first set our eyes on the Chloé “Tilia” sunglasses.

When our Chloé rep pulled out the Tilias, the first word out of all our mouths was: “Beach!”

From the oversized, 50s-inspired cat-eye shape to the muted, earth-tone pastels and adorable little metallic star in the corner of the lens, the Tilia just seemed to evoke images of toes-in-the-sand or lounging poolside with a mojito in your hand.

It turns out, though, that the Chloé Tilia is a remarkably versatile sunglass.  Combine it with a pair of vintage jeans and billowing peasant blouse and it takes on a decidedly Boho vibe.  Not bad for a single pair of shades. continue

Sama Heart of Gold Sunglasses in Platinum with 18K White Gold Couture Lenses, Michael Kors Tulip Hemmed Dress and Python Heels Coupled with a Gorgeous Versace Silver Bracelet.

It’s Day Two of  our “Sama Heart of Gold Five Ways Over Five Days”  and we’re changing things up with a platinum and white gold look.

Yesterday it was all about the warm, golden hues of the Sama Heart of Gold sunglass in yellow gold,  but today we’re creating an entirely new look around the cool, sleek Heart of Gold in Platinum with 18K white gold lenses.

In the look below, we’ve paired Sama’s platinum Heart of Gold sunglass —   featuring 18K white gold couture lenses — with an amazing black Jersey dress and pair of silver python sandals from Micheal Kors.

To top it off, we added a fabulous multi-chain bracelet courtesy of Versace.

Today’s look is all about contrasting the luster of platinum and 18K white gold off against the  classic little black dress.

Check out the look below!

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We Got A Glimpse of the New John Galliano and Tod’s Line of Sunglasses and You Are Going to LOVE Them!

This week  Marcolin, the U.S. distributor of Tom Ford, Tod’s and DSquared2, stopped in to show us the new sunglass lines from John Galliano and Tod’s.

At first we were a little skeptical.

We’ve been searching for some new eyewear lines to add at Urban Optiques for several months now, and what we’ve seen so far (outside of Francis Klein) hasn’t particularly impressed us.

We pretty much knew what we didn’t want:  Yet another line of sunglasses from some giant corporate design center with yet another fashion designer’s name stuck on the temple with something akin to Super Glue as an afterthought.

There are tons of those brands out there, and outside of the designer logo itself, there’s really not much in terms of unique design to differentiate these eyewear lines from each other.

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Tennis Star and Fashionista Maria Sharapova Launches TAG Heuer’s First Eyewear Line Specifically Made for Women

Tiger is out, Maria Sharapova is in.

And we’re overjoyed.

Last fall, TAG Heuer announced that tennis star and fashion-lover Maria Sharapova would be the new ambassador and muse for a women’s series of TAG Heuer Eyewear, adding a much needed feminine perspective to the Swiss company that’s most recognized for its luxury watches and racing-inspired eyewear.

While the announcement of Sharapova as an ambassador for TAG Heuer Eyewear preceded the scandal surrounding TAG Heuer’s other marquis spokesperson, Tiger Woods, there is no doubt that marketing execs in Zurich are breathing a sigh of relief that they decided to bring the 6′ 2″ Siberian tennis star on-board when they did.

Even better, we just got a glimpse at Urban Optiques of the fruits of the TAG Heuer-Sharapova Eyewear collaboration and we’re extremely happy to say that it’s the complete opposite of last year’s Lindsey Lohan-Emanuel Ungaro partnership.

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