Last month Candace Dickow at 944 Detroit approached us with a very cool opportunity: 944 was looking for 10 of Metro-Detroit’s leading Independent Trendsetters to participate in a special two-page feature in 944’s September Fashion Issue on what we thought would be hot this season in terms of fashion, style and accessories.
What we especially loved about the concept was that unlike many of the other major local, upscale lifestyle magazines in Metro-Detroit, 944 chose to focus on smaller, independent businesses, versus simply falling back on the big, upscale department stores that seem to be featured over-and-over again in other local magazines’ fashion spreads and pictorials.
At Urban Optiques, we’ve always scratched our heads when we see the local glossies turn to the giant department stores for product and insight on style trends.
We have scores of fantastic, smaller, independent boutiques and retailers right here in Metro-Detroit that have deep expertise in their industries and are blazing fashion and style trails at a pace that the more conservative department store buyers simply aren’t willing to commit to. And many of these featured businesses are offering deeper, more unique and exclusive collections than the corporate giants at Somerset Mall. In fact, in the case of Urban Optiques, most of our eyeglasses and sunglass brands simply can’t be purchased
Last month Urban Optiques sponsored the 2nd Annual “Buy Michigan First Festival” in Northville, and based on attendance and response, there is a tremendous amount of demand in Metro-Detroit for supporting the types of businesses featured in the “Independent Trendsetters” spread in 944. These smaller businesses create jobs, keep a large portion of their profits in the local economy, tend to reinvest into the community and are quickly putting Detroit back on the map as as an up-and-coming center of creativity, entrepreneurship — and yes — style.
We’re seeing five trends in fashion this fall that we think are going to be shaping choices in both eyewear and clothing and accessories through fall and winter.
From big shoulders, to animal prints and Twenties- inspired glamour, the runways this season served up a decidedly eclectic fusion of past, present and future.
First, men’s-inspired shapes made a return, including built-up shoulders, tuxedo jackets and narrow fitting blazers.
While we saw early signs of an ’80s revival as far back as 2008 with the resurgence of Ray-Bans and Wayfarers, the presence of so much ’80s-inspired clothing on runways this fall suggests that the decade that brought us “Wall Street”, Madonna and Tom Cruise singing in his underwear in a pair of Ray-Bans has clearly weaved its way into this season’s styles.
For those of you who have been waiting two decades for the return of the 80’s “power suit”, 2009/2010 might finally be the year.
Big, padded shoulders have returned, as well as oversized buttons balanced with long flowing silk scarves. On eBay we’re seeing vintage ’80s suits from the likes of Dior and YSL get snapped up, so it seems this is one fashion trend that has some legs.
For men, it’s a continuation of some of last year’s ’80s inspired clothing, including the return of solid or striped shirt with white collar, popularized by Michael Douglas’ Gorden Gecko in the 1987 movie Wall Street. Can suspenders be far behind?
In terms of matching the “Girl Meets Boy” look with eyewear, you’ll do best to choose a frame with strong geometric shapes and a heavier, more robust materials.
Keep the overt bling to a minimum on these frames, and instead opt for something that incorporates more subtle, integrated embellishments like small crystals, polished metals or unusual textures into the temples.
Pulling off the “Girl Meets Boy” look demands bold, power-eyewear that is balanced with softer, feminine touches. We like Ray-Ban Wayfarers with this look as well, since they are the quintessential ’80s eyewear.
For men, pair that solid or striped shirt with the white collar with a pair of classic round Oliver People’s eyeglass frames in gold or silver metals, or a Prada men’s aviator sunglass like the Prada PR 65HS in silver.
Or, depending on your facial structure, we love the bold sophistication of the Tom Ford men’s frame.