Dr. Michelle Calder Cardwell

14
Apr

Urban Optiques Featured in EDGE Magazine

EDGE Magazine — One of the Largest GLBT News and Entertainment Portals on the Web — Highlights Urban Optiques in its “Spring Shades” Style Feature

Yesterday morning we were thrilled to see that EDGE Magazine published a lengthy interview I did with them last week around how to choose fashionable sunglasses and take care of your vision at the same time.

EDGE is the largest network of local Gay, Lesbian Bisexual and Transgender (GLBT) news and entertainment portals in the world, serving 500,000 readers from a variety of metropolitan areas around the United States and beyond.

Unfortunately, they don’t currently serve Detroit, but we’re hoping to change that with this story.

Check out the full article here (it’s pretty cool):

http://www.edgeonthenet.com/index.php?ch=style&sc=fashion&sc2=news&sc3=&id=102117

We also made EDGE’s photo spread on cool sunglasses, sending them a pair of the same Ray-Ban 3025 aviators that Megan Fox has popularized.

Special thanks to David Andrusia, the author of the article, and the entire EDGE staff for being so great to work with.

11
Nov

What’s In A Name? Why Urban Optiques vs. Urban Optiks?

Posted by drmichelle (0) Comment

Why did we rename “Urban Optiks” to “Urban Optiques?”

Since purchasing Urban Optiks from Dr. Rob Diegel this month, we’ve had a number of clients and patients ask why we made a name change.

After all, Urban Optiks and its neon “Eye Exams” sign has been a prominent downtown-Northville fixture for years, and renaming a business can not only cost you considerable money but it can also cause confusion among existing clients.

The answer, surprisingly, is actually quite simple: We did it because of the Internet.

We actually loved the name “Urban Optiks” from the start and our initial intent was to continue operating under the “Urban Optiks” moniker. People knew the name, they knew our product and it would have cost us a lot less as a business to keep it — no need to retool our logo, letterhead or signage.

However, because Dr. Diegel also has an optometry practice in Indianapolis that shared the same name as the Northville “Urban Optiks” location, there were certain consequences from an Internet perspective that we had to take into consideration — namely, how would we share a domain name for multiple locations that offer very different eyewear lines and potentially, different promotions?

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Category : Urban Optiques | Blog