Dry Eyes Driving You Crazy? Find Relief for Dry Eyes in This Month’s VSP EnVision Newsletter “Ask The Eye Doc” Column with Dr. Michelle

Q. Lately my eyes have become dry and scratchy feeling when I blink. How can I soothe my irritated eyes?

A. Every time you blink, your healthy eyes get a bath from a fluid that’s a combination of oil, water, and mucus. This fluid, or tears, helps protect and moisturize the eyes. When something irritates your eyes or interferes with the production of tears, it can result in irritated dry eyes that are vulnerable to corneal abrasions.

Dry eyes are actually very common. More than 20 million Americans suffer from this annoying and sometimes painful condition. If you think you have dry eyes, check out some of these common symptoms and possible causes. Once you understand the culprit, you can begin to make changes to relieve your burning eyes, once and for all.

Symptoms of Dry Eyes:

• Dry, itchy, or burning eyes
• A scratching sensation, or feeling like there’s grit in the eyes
• Sensitivity to light causing squinting and blinking
• Difficulty focusing because of dryness
• Both eyes are usually affected
• Watery eyes (a little known fact!)

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Having problems seeing at night? Dr. Michelle of Urban Optiques discusses how to improve your night vision in this month’s VSP EnVision Newsletter.

Read all of this month’s VSP EnVision Newsletter. To subscribe to the monthly newsletter, go here.

Should You Be Worried About Seeing Dark Spots or “Floaters” in Your Vision? Dr. Michelle Answers the Question in this Month’s VSP EnVision Newsletter “Ask the Eye Doc” Feature.

What does it mean if you are experiencing dark spots or “floaters” in your vision?

That was the question posed in this month’s “Ask The Eye Doctor” column in the VSP EnVision Newsletter:

Q:  What Are Those Dark Spots I’m Seeing in My Eyes?

While “floaters” are actually quite common, you’ll want to read Dr. Michelle’s entire explanation in the VSP EnVision Newsletter to understand why spots or floaters develop, the current treatments available for them, and when a visual disturbance warrants a trip to the optometrist.

You can view the complete response here.

What’s Hot? Detroit’s Truly Independent Trendsetters Dish On What’s “In Store” For Fall Style

Last month Candace Dickow at 944 Detroit approached us with a very cool opportunity: 944 was looking for 10 of Metro-Detroit’s leading Independent  Trendsetters to participate in a special two-page feature in 944’s September Fashion Issue on what we thought would be hot this season in terms of fashion, style and accessories.

What we especially loved about the concept was that unlike many of the other major local, upscale lifestyle magazines in Metro-Detroit, 944 chose to focus on smaller, independent businesses, versus simply falling back on the big, upscale department stores that seem to be featured over-and-over again in other local magazines’ fashion spreads and pictorials.

At Urban Optiques, we’ve always scratched our heads when we see the local glossies turn to the giant department stores for product and insight on style trends.

We have scores of fantastic, smaller, independent boutiques and retailers right here in Metro-Detroit that have deep expertise in their industries and are blazing fashion and style trails at a pace that the more conservative department store buyers simply aren’t willing to commit to.  And many of these featured businesses are offering deeper, more unique and exclusive collections than the corporate giants at Somerset Mall. In fact, in the case of Urban Optiques, most of our eyeglasses and sunglass brands simply can’t be purchased

Last month Urban Optiques sponsored the 2nd Annual “Buy Michigan First Festival” in Northville, and based on attendance and response, there is a tremendous amount of demand in Metro-Detroit for supporting the types of businesses featured in the “Independent Trendsetters” spread in 944.  These smaller businesses create jobs, keep a large portion of their profits in the local economy, tend to reinvest into the community and are quickly putting Detroit back on the map as as an up-and-coming center of creativity, entrepreneurship — and yes — style.

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Urban Optiques Vision & Eyewear Featured in This Week’s Northville Record “Strictly Business” Section

Just in time for the Fall eyewear season, we picked up a 3/4 page Q&A in the Northville Record!

Not only were we thrilled with the coverage, but we are also extremely pleased with how well it represents who we are, what we do and what we believe sets us apart from nearly every other Metro-Detroit eyewear boutique and optometrist.

Check it out (click on the image for larger version):