This week Marcolin, the U.S. distributor of Tom Ford, Tod’s and DSquared2, stopped in to show us the new sunglass lines from John Galliano and Tod’s.
At first we were a little skeptical.
We’ve been searching for some new eyewear lines to add at Urban Optiques for several months now, and what we’ve seen so far (outside of Francis Klein) hasn’t particularly impressed us.
We pretty much knew what we didn’t want: Yet another line of sunglasses from some giant corporate design center with yet another fashion designer’s name stuck on the temple with something akin to Super Glue as an afterthought.
There are tons of those brands out there, and outside of the designer logo itself, there’s really not much in terms of unique design to differentiate these eyewear lines from each other.
Tiger is out, Maria Sharapova is in.
And we’re overjoyed.
Last fall, TAG Heuer announced that tennis star and fashion-lover Maria Sharapova would be the new ambassador and muse for a women’s series of TAG Heuer Eyewear, adding a much needed feminine perspective to the Swiss company that’s most recognized for its luxury watches and racing-inspired eyewear.
While the announcement of Sharapova as an ambassador for TAG Heuer Eyewear preceded the scandal surrounding TAG Heuer’s other marquis spokesperson, Tiger Woods, there is no doubt that marketing execs in Zurich are breathing a sigh of relief that they decided to bring the 6′ 2″ Siberian tennis star on-board when they did.
Even better, we just got a glimpse at Urban Optiques of the fruits of the TAG Heuer-Sharapova Eyewear collaboration and we’re extremely happy to say that it’s the complete opposite of last year’s Lindsey Lohan-Emanuel Ungaro partnership.