Urban Optiques Vision & Eyewear Featured in This Week’s Northville Record “Strictly Business” Section

Just in time for the Fall eyewear season, we picked up a 3/4 page Q&A in the Northville Record!

Not only were we thrilled with the coverage, but we are also extremely pleased with how well it represents who we are, what we do and what we believe sets us apart from nearly every other Metro-Detroit eyewear boutique and optometrist.

Check it out (click on the image for larger version):

Megan Fox’s Eyeglasses Cause Major Case of Eyewear Envy. The Good News? You Can Get Her Lafont Karima Frames at Urban Optiques.

Actress Megan Fox is the perfect example in our minds of why people need to think of eyeglasses as an accessory, and not just a medical necessity.

Take the eyeglasses that Fox was spotted in last year: As soon as the photos of Megan in her fab eyeglasses hit the Internet, there was a flurry of searches around what frames she was wearing.

How do we know?

Well, we watch stuff like this.  It’s part of how we track trends in not just eyewear, but also fashion and accessories. This helps us better predict what to carry in the store, as well as recommend to people what’s going to be stylish this season.

In the case of Fox, it didn’t take much more than a quick look to know right away that she was wearing Lafont eyeglasses, one of our flagship brands here at Urban Optiques.

Based in Paris, Lafont is known for its distinctive eyewear designs, which range from artsy and funky, to chic and sophisticated. continue

The New Modo ECO Eyewear Collection at Urban Optiques Melds Style with Sustainability.  Eyewear Made from 95% Recycled Materials!

Okay, let’s just get this out of the way: If you are over 25 you’ll remember a time when “eco-friendly” and “fashionable” would not be uttered in the same sentence.  While Birkenstocks are great for your feet, I’m pretty certain “stylish” was never a term that applied to them.

But over the past few years, all of that has changed. Designers and retailers have come up with all kinds of creative ways to produce truly stylish eco-friendly and sustainable products from recycled materials.  One of our favorites is the Harvey Tote made from recycled seat belts, which sounds utterly horrible until you actually see it.  Turns out that seatbelts can be actually quite beautiful when weaved together into a purse or handbag.

Or take the new Modo ECO Eyewear Collection that we just added at Urban Optiques: More than 25 eyeglasses and sunglass models made from 95% recycled plastic and stainless steel. Not only are they environmentally-responsible, but they also look amazing.

MODO ECO Eyewear: Certified “Green”

The Modo ECO (Earth Conscious Optics) line is an eyewear collection marked by “firsts.” It’s the first optical and sunglass collection to be made entirely of recycled materials.  It’s also the first-ever consumer brand and eyewear collection to receive an Environmental Claims Validation (ECV) from UL Environment (ULE), a wholly-owned subsidiary of Underwriters Laboratories (UL), a world leader in product evaluation. Getting a Environmental Claims Validation is not an easy process, so it’s quite an achievement for the New York based boutique eyewear maker.

Everything about the new Modo ECO line is about sustainability, right down to the packaging. In addition to using recycled and repurposed materials to create the frames, the collection is packaged in recycled materials and each new pair is accompanied by an easy to use mail-in recycling kit that allows you to donate your unwanted frames to charities that help supply eyeglasses to developing countries.

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Check Out the Urban Optiques Team “Modeling” The Ultra-Lux FRED-Paris Eyewear at our FRED Cocktail Party and Trunk Show!

It’s not often that you get to wear a pair of $18,000 eyeglasses for an entire evening, but that’s exactly what we where able to do during Saturday’s FRED Cocktail Party and Trunk Show at Urban Optiques.

We snapped some random pictures of the team during the show wearing some of the most exquisite eyewear on the planet, thanks to Deborah Signorello, the National Sales Manager for Premiere Vision.

Premiere Vision is the distributor of both Tag Heuer and the FRED luxury eyewear collection, and Deborah helped us put on an amazing event last Saturday night.

It was our first show with FRED since buying the practice, but it definitely won’t be our last.

For those of you who attended, we thank you.

For those who couldn’t stop in, you missed something really special.

But there will be more chances in the future.

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Urban Optiques’ “La La La Lafont” Video Makes the Official Lafont-Paris Eyewear Blog!

We woke up this Saturday to find that our first experiment in trying to bring our eyewear alive for our clients and patients through video got noticed …  4,000 miles away in Paris!

Yesterday, Lafont featured the Urban Optiques video highlighting one of our favorite French eyewear designers on their official blog “Le Blog LAFONT.”

What’s most remarkable to us about this whole story is that Lafont found our video on their own. We never tipped them off.

Lafont recently relaunched their website and included a blog as part of the redesign, which we thought was really forward-thinking.  So it was the highlight of our weekend to find our video included Lafont’s website.

You can check it out here:

http://blog.lafont.com/2010/03/12/lafont-clip-by-urban-optiques/

And here is the video on Optiques TV that started it all:

Hopefully this will intrigue you enough to come in and check out the more than 70 Lafont-Paris eyeglasses we have in stock at Urban Optiques!