Badgley Mischka’s Spring/Summer 2010 Runway Show in Amsterdam Sizzles with a Cavalcade of Chic Sunwear

We love it when designers prominently feature their eyewear lines in their seasonal fashion collections.

It’s even better when they put their eyewear on the runways.

Which is exactly what Mark Badgley and James Mischka did during their Spring/Summer 2010 preview at the 11th Amsterdam International Fashion Week.

The spring/summer ready-to-wear collection from Badgley Mischka was stunning enough on its own.

But what really made it sizzle was Badgley Mischka’s decision to place its couture sunwear on every single model on the catwalk:

This made for one of the most conspicuous displays of sunglasses in any major collection this year (and possibly in history), which of course makes us overjoyed, since we carry both the Badgley Mischka Couture Eyewear Collection and the very sunglass models featured in Amsterdam.

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Angelina Jolie Rocks the Badgley Mischka Perry Sunglasses with 24K Gold Lenses … This Time in Venice.

The Badgley Mischka Perry Sunglasses with 24K gold lenses just seem to get hotter every day. First spotted on Angelina Jolie over a year ago, the suns got a huge boost when they appeared in Rihanna’s “So Hard” video in November of last year.

And then we see this super lux aviator frame pop up yet again on Angelina in this clip of Jolie, Brad Pitt and the kids taken in Venice over the holidays (courtesy of Access Hollywood):

Love the voice-over from Access Hollywood:  “Put the rumors to rest:  Brad, Angie and the kids cruising the canals of Italy all bundled up and wearing sunglasses.”

While we love the shades, we do find it funny that Angelina and Brad Pitt seem to be the only ones on the streets of Venice wearing sunglasses …

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The Gold Sunglasses Rihanna Wears in the “So Hard” Video are Badgley Mischka Perry with 24K Gold Lenses.  And Urban Optiques Has a Pair!

In early January we noticed an upsurge in people asking about the Badgley Mischka Perry sunglasses.

But not just the usual Badgley Mischka Perrys — clients kept asking whether we stocked the gold Perry with gold lenses.

At first, we couldn’t quite understand the sudden interest.

Angelina Jolie had been spotted earlier sported the gold Badgley Mischka Perry with gold mirror lenses, and that caused a minor uptick in sales, but nothing like the buzz we saw over the past two months.

And then we noticed something in Rihanna’s “So Hard” video:

Yes, those gold sunglasses on the very lovely Rihanna are Badgley Mischka Perrys.

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These five fashion trends straight off the runway will be shaping eyewear this fall and into 2010

We’re seeing five trends in fashion this fall that we think are going to be shaping choices in both eyewear and clothing and accessories through fall and winter.

From big shoulders, to animal prints and Twenties- inspired glamour, the runways this season served up a decidedly eclectic fusion of past, present and future.

Girl Meets Boy

First, men’s-inspired shapes made a return, including built-up shoulders, tuxedo jackets and narrow fitting blazers.

While we saw early signs of an ’80s revival as far back as 2008 with the resurgence of Ray-Bans and Wayfarers, the presence of so much ’80s-inspired clothing on runways this fall suggests that the decade that brought us “Wall Street”, Madonna and Tom Cruise singing in his underwear in a pair of Ray-Bans has clearly weaved its way into this season’s styles.

For those of you who have been waiting two decades for the return of the 80’s “power suit”,  2009/2010 might finally be the year.

Big, padded shoulders have returned, as well as oversized buttons balanced with long flowing silk scarves.  On eBay we’re seeing vintage ’80s suits from the likes of Dior and YSL get snapped up, so it seems this is one fashion trend that has some legs.

For men, it’s a continuation of some of last year’s ’80s inspired clothing, including the return of solid or striped shirt with white collar, popularized by Michael Douglas’ Gorden Gecko in the 1987 movie Wall Street.  Can suspenders be far behind?

In terms of matching the “Girl Meets Boy” look with eyewear, you’ll do best to choose a frame with strong geometric shapes and a heavier, more robust materials.

Keep the overt bling to a minimum on these frames, and instead opt for something that incorporates more subtle, integrated embellishments like small crystals, polished metals or unusual textures into the temples.

Pulling off the “Girl Meets Boy” look demands bold, power-eyewear that is balanced with softer, feminine touches.  We like Ray-Ban Wayfarers with this look as well, since they are the quintessential ’80s eyewear.

For men, pair that solid or striped shirt with the white collar with a pair of classic round Oliver People’s eyeglass frames in gold or silver metals, or a Prada men’s aviator sunglass like the Prada PR 65HS in silver.

Or, depending on your facial structure, we love the bold sophistication of the Tom Ford men’s frame.

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Click Your Ruby Slippers Together for this Classic Hollywood Inspired Sunglass from Badgley Mischka Couture Eyewear

The Badgley Mischka line of couture eyewear occupies a special place in The Visionista’s heart.

I’m not certain what it is, but Badgley Mischka eyewear continues to be one of my favorite luxury sunglass and ophthalmic lines that we offer at Urban Optiques.

While their eyewear line doesn’t generate the buzz of a Chanel or Tom Ford, it really should.

In my opinion, it’s one of the best kept eyewear secrets out there: Badgley Mischka’s eyewear is glamorous and beautifully-constructed and they definitely get “seen.”

Plus, they travel well — I’m currently wearing a gorgeous pair of Badgley Mischka “Marilyn” in pearl (with tiny little, subtle crystals along the temples) and they look amazing with everything from jeans to a well-tailored skirt-suit. I get tons of compliments whenever I have them on.

Which brings me to today’s “Designer Sunglass of the Week”: The Badgley Mischka “Dorothy.”

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