Badgley Mischka Couture Eyewear by Sama Debuts Four New Hot Couture Lenses in the Uber Popular “Perry Line — This Time in Triple Gradient Lenses

Brian Glascow at Sama just gave us a heads-up that Badgley Mischka Eyewear has just released four new Badgley Mischka”Perry” Sunglasses with custom, couture triple gradient lenses.

Halle Berry was the first to be spotted in the frames and lenses (Halle is wearing the “Sands” version and was also recently seen in a pair of Sama Meret), so we think the new Perrys will be this summer’s “IT” sunlasses.

The new triple gradient lenses offer enough “flash” to truly set these sunglasses apart, but are a bit more subtle than the 24K or 18K gold lenses on the Special Edition Gold Perry suns that have been seen on Angelina Jolie and Rihanna.

Here’s an exclusive peek at the new Perry sunglasses:

Badgley Mischka Gunmetal “Storm” Sunglasses

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Badgley Mischka’s Spring/Summer 2010 Runway Show in Amsterdam Sizzles with a Cavalcade of Chic Sunwear

We love it when designers prominently feature their eyewear lines in their seasonal fashion collections.

It’s even better when they put their eyewear on the runways.

Which is exactly what Mark Badgley and James Mischka did during their Spring/Summer 2010 preview at the 11th Amsterdam International Fashion Week.

The spring/summer ready-to-wear collection from Badgley Mischka was stunning enough on its own.

But what really made it sizzle was Badgley Mischka’s decision to place its couture sunwear on every single model on the catwalk:

This made for one of the most conspicuous displays of sunglasses in any major collection this year (and possibly in history), which of course makes us overjoyed, since we carry both the Badgley Mischka Couture Eyewear Collection and the very sunglass models featured in Amsterdam.

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The Gold Sunglasses Rihanna Wears in the “So Hard” Video are Badgley Mischka Perry with 24K Gold Lenses.  And Urban Optiques Has a Pair!

In early January we noticed an upsurge in people asking about the Badgley Mischka Perry sunglasses.

But not just the usual Badgley Mischka Perrys — clients kept asking whether we stocked the gold Perry with gold lenses.

At first, we couldn’t quite understand the sudden interest.

Angelina Jolie had been spotted earlier sported the gold Badgley Mischka Perry with gold mirror lenses, and that caused a minor uptick in sales, but nothing like the buzz we saw over the past two months.

And then we noticed something in Rihanna’s “So Hard” video:

Yes, those gold sunglasses on the very lovely Rihanna are Badgley Mischka Perrys.

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Forget about flowers and chocolate, if you really want to make her heart flutter this Valentines Day say “Be Mine” with the gift of one of these seven hot sunglasses from Urban Optiques.

Guys, a Valentines Day Gift Tip: Next to shoes and handbags, there is only one other accessory that a woman can’t have to many of …  Sunglasses.

So while flowers are beautiful and chocolate is delicious, sunglasses are eternal.

Well, maybe not eternal, but they have a longer shelf life than roses or Godivas.

So if you’re scratching your head over what to buy your sweetie this Valentines Day, Urban Optiques is going to take the guesswork out of picking out the perfect Valentine’s Day gift by recommending seven sunglasses that are sure to please even the most discriminating woman.

All of these sunglasses are currently in-stock at Urban Optiques. In some cases, we have certain models in other colors, so please call for more information. We stock more than 100 designer fashion and couture sunglasses, so if you don’t see the perfect Valentine’s shade here, there’s a good chance we’ll have it.

And ff your sweetheart is particularly picky, gift certificates are also available.

Chrome Hearts “Queenie”

If the “Queenie” sunglass from Chrome Hearts is good enough for bored hotel heiresses like Paris Hilton, it’s sure to be perfect for your fashion-conscious sweetheart.

All jesting aside, this is a really fabulous, big sunglass with a unique square-ish frame that works on just about every face shape.  So if her sunglass collection is filled with giant round sunglasses, she’ll love the “Queenie” because it’s still big and dramatic, but breaks the mold in terms of shape.

In other words, it’s a sunglass that her girlfriends won’t have.  BIG points for you.

We have the Queenie from Chrome Hearts in “Cherry Stripe.”

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These five fashion trends straight off the runway will be shaping eyewear this fall and into 2010

We’re seeing five trends in fashion this fall that we think are going to be shaping choices in both eyewear and clothing and accessories through fall and winter.

From big shoulders, to animal prints and Twenties- inspired glamour, the runways this season served up a decidedly eclectic fusion of past, present and future.

Girl Meets Boy

Donna Karan Fall 09 Collection

First, men’s-inspired shapes made a return, including built-up shoulders, tuxedo jackets and narrow fitting blazers.

While we saw early signs of an ’80s revival as far back as 2008 with the resurgence of Ray-Bans and Wayfarers, the presence of so much ’80s-inspired clothing on runways this fall suggests that the decade that brought us “Wall Street”, Madonna and Tom Cruise singing in his underwear in a pair of Ray-Bans has clearly weaved its way into this season’s styles.

For those of you who have been waiting two decades for the return of the 80’s “power suit”,  2009/2010 might finally be the year.

Big, padded shoulders have returned, as well as oversized buttons balanced with long flowing silk scarves.  On eBay we’re seeing vintage ’80s suits from the likes of Dior and YSL get snapped up, so it seems this is one fashion trend that has some legs.

For men, it’s a continuation of some of last year’s ’80s inspired clothing, including the return of solid or striped shirt with white collar, popularized by Michael Douglas’ Gorden Gecko in the 1987 movie Wall Street.  Can suspenders be far behind?

Vogue VO-2584

In terms of matching the “Girl Meets Boy” look with eyewear, you’ll do best to choose a frame with strong geometric shapes and a heavier, more robust materials.

Keep the overt bling to a minimum on these frames, and instead opt for something that incorporates more subtle, integrated embellishments like small crystals, polished metals or unusual textures into the temples.

Pulling off the “Girl Meets Boy” look demands bold, power-eyewear that is balanced with softer, feminine touches.  We like Ray-Ban Wayfarers with this look as well, since they are the quintessential ’80s eyewear.

Ray-Ban RB4140 Wayfarers

Prada PR65HS

For men, pair that solid or striped shirt with the white collar with a pair of classic round Oliver People’s eyeglass frames in gold or silver metals, or a Prada men’s aviator sunglass like the Prada PR 65HS in silver.

Or, depending on your facial structure, we love the bold sophistication of the Tom Ford men’s frame.

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