Urban Optiques Vision & Eyewear Featured in This Week’s Northville Record “Strictly Business” Section

Just in time for the Fall eyewear season, we picked up a 3/4 page Q&A in the Northville Record!

Not only were we thrilled with the coverage, but we are also extremely pleased with how well it represents who we are, what we do and what we believe sets us apart from nearly every other Metro-Detroit eyewear boutique and optometrist.

Check it out (click on the image for larger version):

Tags: Designer Eyeglasses, Designer Eyewear, Designer Sunglasses, Dr Michelle Calder Cardwell, Eyewear, Eyewear Boutique, Lindsey Champine, Luxury Eyeglasses, Luxury Eyewear, Luxury Sunglasses, Media, Metro Detroit Eyewear, Northville Businesses, Northville Eyeglasses, Northville Eyewear, Northville Optician, Northville Optometrist, Northville Record, Northville Sunglasses, Press, Urban Optiques, Urban Optiques Vision and Couture Eyewear, Urban Optiques Vision and Eyewear

Check out the recent article that we contributed to in the Summer Fun in the Sun Edition of Hometown Life Woman. Advice on how to pick out the perfect sunglasses.

Tags: Badgley Mischka Perry Sunglasses, Designer Sunglasses, Eyewear, Hometown Life Magazine, How to Choose Sunglasses, Northville Optometrist, Plymouth Observer, Plymouth Optometrist, Press Coverage, Sun amp Snow Plymouth, Sunglasses, Urban Optiques

We’re Open Earlier and Later Now On Select Days!

To take advantage of the longer Spring and Summer days, we’ve made some tweaks to our retail hours at Urban Optiques over the past week.

While we’ve always accepted appointments outside of our posted retail store hours, we decided to switch our official hours on Wednesdays and Thursdays to offer people more options in terms of both scheduling and walk-ins.

Here’s what’s new:

• Wednesdays we are now open from 8 am to noon for early birds
• Thursdays we’ve extended our evening hours from 11 am to 7 pm for the after-work crowd

For now, Saturdays we are still officially open 10 am to 2 pm, although we are usually open later than that depending on what’s going on in Downtown Northville, our exam schedule, the weather, foot-traffic in town, etc.

We will likely extend Saturday hours once we get an idea of how the Wednesday and Thursday changes work out.

Looking forward to seeing all of you soon!

Tags: Downtown Northville, Northville Businesses, Northville Designer Eyewear, Northville Optometrist, Northville Shopping, Urban Optiques, Urban Optiques Hours

Sunglasses Magazine Profiles Urban Optiques as Part of Their “Sun Selling: How The Pros Do It“  Series

Last month, Sunglasses Magazine — the leading trade magazine for buyers and sellers of quality sunwear — approached us about doing a interview and profile on Urban Optiques in the magazine’s regular “Sun Selling: How the Pros Do It“  column.

The magazine’s editor, Ana Montoya, discovered Urban Optiques online, and was intrigued by the way we use our website to present and promote our eyewear and sunwear online.

Ana wanted to know if we’d like to be interviewed as an example of a full-scope optometry practice that also put a strong emphasis on sunwear product alongside our vision health care services.

Since the whole vision behind Urban Optiques is to literally change the experience of going to the eye doctor from something sterile and clinical, to something exciting, high-touch and memorable, we were happy to see Sunglasses Magazine describe our website as “stylish” and our practice as out-of-the-ordinary.

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“New” Is Everywhere at Urban Optiques These Days … And We Like It That Way! Find Out How We Are Always Working to Help You See & Be Seen!

We’re fast approaching the six month mark since we took ownership of the downtown Northville optical-shop-formerly-known as Urban Optiks and relaunched it as “Urban Optiques.“

It’s literally been a whirlwind for the past five months and it seems like just yesterday that we celebrated our grand-reopening.   Since then, we’ve made all kinds of improvements and changes (both large and small) to enhance the patient and client experience and we have dozens more on the way.

So I thought I’d take a few minutes today to bring everyone up to speed on what’s been happening around Urban Optiques, and some of the exciting things we have planned for the future.

As I go through this you’ll notice a common theme:  newness.

Nearly everything about the past six months has involved some type of change in the existing business, the experience, the product and how we serve our clients and patients.

What I’m proud of is that I think we’ve been able to preserve all of the best things from previous owners of this practice, while making some exciting changes that open up new possibilities for growth and improved client service and vision care.

New Patients from New Places

First, we just had our best week ever at Urban Optiques in terms of new clients, exams and eyeglass sales. March will likely be our best month since purchasing the business.  Traffic into the store has been increasing week-over-week since November, but this past week felt like a real tipping-point for us.

What is even more exciting is that 75 percent of you are first-time patients.

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Tags: Detroit Designer Eyewear, Dr. Michelle Calder Cardwell, Metro Detroit Eyewear, Northville Eye Doctor, Northville Optometrist, Urban Optiks, Urban Optiques

Why did we rename “Urban Optiks” to “Urban Optiques?”

Since purchasing Urban Optiks from Dr. Rob Diegel this month, we’ve had a number of clients and patients ask why we made a name change.

After all, Urban Optiks and its neon “Eye Exams” sign has been a prominent downtown-Northville fixture for years, and renaming a business can not only cost you considerable money but it can also cause confusion among existing clients.

The answer, surprisingly, is actually quite simple: We did it because of the Internet.

We actually loved the name “Urban Optiks” from the start and our initial intent was to continue operating under the “Urban Optiks” moniker.  People knew the name, they knew our product and it would have cost us a lot less as a business to keep it — no need to retool our logo, letterhead or signage.

However, because Dr. Diegel also has an optometry practice in Indianapolis that shared the same name as the Northville “Urban Optiks” location, there were certain consequences from an Internet perspective that we had to take into consideration — namely, how would we share a domain name for multiple locations that offer very different eyewear lines and potentially, different promotions?

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Tags: Art Nouveau, Designer Eyeglasses, Designer Eyewear, Designer Sunglasses, Eye Doctor, Eye Exams, Fashion, Northville Optometrist, Optometris, Urban Optiks, Urban Optiques