Shopping, food and fun all for a good cause. Help support Detroit F.I.R.E. and be a hero! Plus, 20% off all sunglasses!

Start the Holiday Shopping season in style! Grab your favorite BFF and come visit Urban Optiques and other downtown shops for the 2010 “Girls Night Out, Friday November 12 from 6 pm – 10 pm.

Urban Optiques will be offering a rare discount for the night on ALL of our designer and couture sunglasses: 20% all sunglasses in the store, including FRED, Badgley Mischka, Sama, Loree Rodkin eyeCouture, Prada, Lafont, Lanvin and Chrome Hearts.  We’ll also be serving complimentary cocktails and wine.

Even better, for every $10 you spend you get a chance to enter the Downtown Northville “Girls Night Out” raffle. Northville Sports Den will host the afterglow with a drawing held at 9:30p.m.

The City of Northville, Northville Township and Detroit Fire fighters will be selling mistletoe throughout downtown.  A photo booth will be set up at Craig David Butler studios for a Holiday picture with Firefighters.

This event will benefit F.I.R.E., Firefighters Injured Relief Effort and all proceeds will go to four brave Detroit Firefighters who sustained life and career-altering injuries on August of this year.

Fab eyewear, fab time, fab cause!

See everyone tonight!

Tags: Buy Michigan First, Detroit Firefighters Benefit, Detroit Firefighters Fund, Downtown Northville, FIRE Fundraiser, Girls Night Out, Metro Detroit Eyewear, Northville DDA, Northville Girls Night Out, Urban Optiques

Urban Optiques Vision & Eyewear Featured in This Week’s Northville Record “Strictly Business” Section

Just in time for the Fall eyewear season, we picked up a 3/4 page Q&A in the Northville Record!

Not only were we thrilled with the coverage, but we are also extremely pleased with how well it represents who we are, what we do and what we believe sets us apart from nearly every other Metro-Detroit eyewear boutique and optometrist.

Check it out (click on the image for larger version):

Tags: Designer Eyeglasses, Designer Eyewear, Designer Sunglasses, Dr Michelle Calder Cardwell, Eyewear, Eyewear Boutique, Lindsey Champine, Luxury Eyeglasses, Luxury Eyewear, Luxury Sunglasses, Media, Metro Detroit Eyewear, Northville Businesses, Northville Eyeglasses, Northville Eyewear, Northville Optician, Northville Optometrist, Northville Record, Northville Sunglasses, Press, Urban Optiques, Urban Optiques Vision and Couture Eyewear, Urban Optiques Vision and Eyewear

“New” Is Everywhere at Urban Optiques These Days … And We Like It That Way! Find Out How We Are Always Working to Help You See & Be Seen!

We’re fast approaching the six month mark since we took ownership of the downtown Northville optical-shop-formerly-known as Urban Optiks and relaunched it as “Urban Optiques.“

It’s literally been a whirlwind for the past five months and it seems like just yesterday that we celebrated our grand-reopening.   Since then, we’ve made all kinds of improvements and changes (both large and small) to enhance the patient and client experience and we have dozens more on the way.

So I thought I’d take a few minutes today to bring everyone up to speed on what’s been happening around Urban Optiques, and some of the exciting things we have planned for the future.

As I go through this you’ll notice a common theme:  newness.

Nearly everything about the past six months has involved some type of change in the existing business, the experience, the product and how we serve our clients and patients.

What I’m proud of is that I think we’ve been able to preserve all of the best things from previous owners of this practice, while making some exciting changes that open up new possibilities for growth and improved client service and vision care.

New Patients from New Places

First, we just had our best week ever at Urban Optiques in terms of new clients, exams and eyeglass sales. March will likely be our best month since purchasing the business.  Traffic into the store has been increasing week-over-week since November, but this past week felt like a real tipping-point for us.

What is even more exciting is that 75 percent of you are first-time patients.

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Tags: Detroit Designer Eyewear, Dr. Michelle Calder Cardwell, Metro Detroit Eyewear, Northville Eye Doctor, Northville Optometrist, Urban Optiks, Urban Optiques