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Actress Megan Fox is the perfect example in our minds of why people need to think of eyeglasses as an accessory, and not just a medical necessity.
Take the eyeglasses that Fox was spotted in last year: As soon as the photos of Megan in her fab eyeglasses hit the Internet, there was a flurry of searches around what frames she was wearing.
How do we know?
Well, we watch stuff like this. It’s part of how we track trends in not just eyewear, but also fashion and accessories. This helps us better predict what to carry in the store, as well as recommend to people what’s going to be stylish this season.
Based in Paris, Lafont is known for its distinctive eyewear designs, which range from artsy and funky, to chic and sophisticated. continue
What’s most remarkable to us about this whole story is that Lafont found our video on their own. We never tipped them off.
Lafont recently relaunched their website and included a blog as part of the redesign, which we thought was really forward-thinking. So it was the highlight of our weekend to find our video included Lafont’s website.
You can check it out here:
And here is the video on Optiques TV that started it all:
Hopefully this will intrigue you enough to come in and check out the more than 70 Lafont-Paris eyeglasses we have in stock at Urban Optiques!
If you haven’t noticed yet, we adore everything about Lafont.
From their inspired optical eyeglass collection that offers a color, pattern and frame shape for seemingly everyone (it’s just a matter of trying them on, trust us) to Lafont’s imaginative sunglass line that breaks every convention — yet seem to always look so sophisticated, classy … and well … so French – Lafont continues to be one of our most popular eyewear lines among both our clients and the Urban Optiques team.
Last month, we refreshed our Lafont eyewear collection and brought in over sixty new Lafont frames from their 2010 Spring eyewear collection. Being the sun lovers that we are, we also picked a half-dozen new Lafont sunglass models as well for the store.
It’s how we people in the eyewear business remind themselves that Spring will eventually come: We buy new sunglass stock.
One of the Lafont sunglasses that really made our heart pound was the Lafont Brazil.
Guys, a Valentines Day Gift Tip: Next to shoes and handbags, there is only one other accessory that a woman can’t have to many of … Sunglasses.
So while flowers are beautiful and chocolate is delicious, sunglasses are eternal.
Well, maybe not eternal, but they have a longer shelf life than roses or Godivas.
So if you’re scratching your head over what to buy your sweetie this Valentines Day, Urban Optiques is going to take the guesswork out of picking out the perfect Valentine’s Day gift by recommending seven sunglasses that are sure to please even the most discriminating woman.
All of these sunglasses are currently in-stock at Urban Optiques. In some cases, we have certain models in other colors, so please call for more information. We stock more than 100 designer fashion and couture sunglasses, so if you don’t see the perfect Valentine’s shade here, there’s a good chance we’ll have it.
And ff your sweetheart is particularly picky, gift certificates are also available.
If the “Queenie” sunglass from Chrome Hearts is good enough for bored hotel heiresses like Paris Hilton, it’s sure to be perfect for your fashion-conscious sweetheart.
All jesting aside, this is a really fabulous, big sunglass with a unique square-ish frame that works on just about every face shape. So if her sunglass collection is filled with giant round sunglasses, she’ll love the “Queenie” because it’s still big and dramatic, but breaks the mold in terms of shape.
In other words, it’s a sunglass that her girlfriends won’t have. BIG points for you.
We have the Queenie from Chrome Hearts in “Cherry Stripe.”
We’ve been watching the Spring couture collections like hawks around Urban Optiques and one thing is clear: Safari-inspired fashion and wild-at-heart eyewear to match is still hot, hot, hot.
We weren’t sure if the animal-kingdom inspired looks that we saw out of Donna Karan in this Fall would make it through into the Spring 2010 collections, but they did.
Everywhere we look, animal print and textures seem to be in.
And we’re none too glad for it, since we just received in a slew of new eyewear to complement the leopard prints, reptile textures and soft, muted browns, greens and khakis that appear to be winding their way into plenty of couture collections this Spring.
Which bring us to the Lafont Vanise, which is one of our favorite frames around Urban Optiques right now.
This isn’t one of Lafont’s latest releases, but it does signal their ability to spot trends long before they happen.
This frame is sophisticated and completely gorgeous, replicating an alligator-type texture on the temples with a wild but sophisticated acetate frame that is just screaming for someone to grab it and put it on their face.
The frame retails just north of $500 dollars, but we think it’s worth it.
Even better, the Lafont Venise comes in six different frame and temple colors, which got us thinking:
Could we match the Venise up with more than one look for Spring?
So we looked at four different Spring 2010 designer runway looks from Paris and New York (from Dior, Akris, Tory Burch and Chris Benz) and matched them to a coordinating Lafont Venise eyeglass frame.
We also picked some killer shoes to match the eyewear, grabbing selections from Manolo Blahnik, Sergio Rossi, Behnar Kanan and Tanja S. London.
Turns out that that the Venise worked with each one of them flawlessly — from retro-inspired fashions to “bad girl” couture.
It’s truly rare to find a piece of designer eyewear that meshes with so many different styles, but somehow the Venise from Lafont pulls it off.
Check out the looks we put together:
That’s because on Thursday, the first of several shipments of new Lafont eyeglasses and sunglasses arrived.
We’ve added more than 40 new frames from Lafont, drawn from the new Spring/Summer 2010 Lafont Paris Collection, as well as new, fresh designs from the Issy & LA and Lafont Reedition Collections. We also added several new Lafont Pour les Infants frames for children, ‘Tweens and infants.
While the majority of our new Lafont suns will arrive closer to Spring, we did pick a couple of very chic Lafont sunglasses, just to remind everyone that winter doesn’t last forever.
Less than two days after adding the frames, we’ve already sold three of the new Lafont models, which is a great sign.
In celebration of the addition of the new Lafonts, we’re doing a buy one frame at regular price and get 1/2 off select Lafont frames from our previous collection.
This is a great opportunity to pick up two very different styles of Lafonts (one for work and maybe something bolder for play), so be sure to ask about the special when you stop in to browse the new collection.
At Urban Optiques, we love everything about the Lafont Eyewear line.
Their frame construction is impeccable, their eyeglass and sunglass designs run the gamut from conservative to wild (but always maintain that chic Parisian design aesthetic) and they are one of the few remaining European designer eyewear brands to remain independent.
Oh, did we mention they happen to have one of the coolest optical boutiques ever?
If you plan on making a trip to Paris, we highly recommend including a stop at the Lafont boutique on your itinerary along with the Louvre and, of course, shopping on Place Vendôme.
But if a trip across the pond to France isn’t in your immediate future, check out this fantastic video that puts you right inside the original Lafont-Paris optical shop at 11 rue Vignon where it all began in 1923: