Tennis Star and Fashionista Maria Sharapova Launches TAG Heuer’s First Eyewear Line Specifically Made for Women

Tiger is out, Maria Sharapova is in.

And we’re overjoyed.

Last fall, TAG Heuer announced that tennis star and fashion-lover Maria Sharapova would be the new ambassador and muse for a women’s series of TAG Heuer Eyewear, adding a much needed feminine perspective to the Swiss company that’s most recognized for its luxury watches and racing-inspired eyewear.

While the announcement of Sharapova as an ambassador for TAG Heuer Eyewear preceded the scandal surrounding TAG Heuer’s other marquis spokesperson, Tiger Woods, there is no doubt that marketing execs in Zurich are breathing a sigh of relief that they decided to bring the 6′ 2″ Siberian tennis star on-board when they did.

Even better, we just got a glimpse at Urban Optiques of the fruits of the TAG Heuer-Sharapova Eyewear collaboration and we’re extremely happy to say that it’s the complete opposite of last year’s Lindsey Lohan-Emanuel Ungaro partnership.

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Spring Has Arrived and So Have the New Chloé Sunglasses and Eyeglasses at Urban Optiques!

When we think of Chloé, we think gorgeous French ready-to-wear fashion, handbags — and yes — beautiful eyewear.

Just in time for the Spring and Summer sun, we’ve received more than 20 new eyewear pieces from the Chloé 2010 Eyewear Collection, ranging from subtle and sophisticated, to bold, funky and avant garde.

Urban Optiques was the first eyewear boutique to carry Chloé in Southeast Michigan and we’ve moved so many Chloé frames in the past six months, that we decided to bring more, fresh stock in.

This is truly gorgeous eyewear that you’ll want to stop in to try on — especially the new narrower eyeglass frames that work on more petite faces and Chloé’s stunning line of sunglasses that will help you see and be seen … as well as protect your eyes from UV  rays this summer.

Enjoy!

Urban Optiques 2010 Chloé’ Eyewear & Sunglass Collection

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Urban Optiques’ “La La La Lafont” Video Makes the Official Lafont-Paris Eyewear Blog!

We woke up this Saturday to find that our first experiment in trying to bring our eyewear alive for our clients and patients through video got noticed …  4,000 miles away in Paris!

Yesterday, Lafont featured the Urban Optiques video highlighting one of our favorite French eyewear designers on their official blog “Le Blog LAFONT.”

What’s most remarkable to us about this whole story is that Lafont found our video on their own. We never tipped them off.

Lafont recently relaunched their website and included a blog as part of the redesign, which we thought was really forward-thinking.  So it was the highlight of our weekend to find our video included Lafont’s website.

You can check it out here:

http://blog.lafont.com/2010/03/12/lafont-clip-by-urban-optiques/

And here is the video on Optiques TV that started it all:

Hopefully this will intrigue you enough to come in and check out the more than 70 Lafont-Paris eyeglasses we have in stock at Urban Optiques!

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The Lafont Brazil Sunglass puts the “Tres” in “Tres Chic” with this Magnificent Round Sunglass that You’ll Never Find at “The Sunglass Hut”

If you haven’t noticed yet, we adore everything about Lafont.

From their inspired optical eyeglass collection that offers a color, pattern and frame shape for seemingly everyone (it’s just a matter of trying them on, trust us) to Lafont’s imaginative sunglass line that breaks every convention — yet seem to always look so sophisticated, classy … and well … so French –  Lafont continues to be one of our most popular eyewear lines among both our clients and the Urban Optiques team.

Last month, we refreshed our Lafont eyewear collection and brought in over sixty new Lafont frames from their 2010 Spring eyewear collection. Being the sun lovers that we are, we also picked a half-dozen new Lafont sunglass models as well for the store.

It’s how we people in the eyewear business remind themselves that Spring will eventually come: We buy new sunglass stock.

One of the Lafont sunglasses that really made our heart pound was the Lafont Brazil.

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Should We Carry the Francis Klein Eyeglass and Sunglass Lines?

We’re looking to add a couple of select eyewear and sunglass lines to our current collection this Spring.

One of the designers who caught our eye was Paris-based Francis Klein.

There are a few of reasons why we are considering adding Francis Klein to our existing eyewear collection at Urban Optiques:

First, they just make beautiful, retro-inspired eyewear that’s hand-made in Paris.

Their frames — both optical and sun — are amazing works of art made by people who are passionate about creating unique, one-of-a-kind eyewear.

Second, no one in Michigan is carrying eyewear from this little French treasure (at least as far as we know), which makes them an even better fit for our buying philosophy.

Third, we love working with independent companies that haven’t diluted their brand or product through some giant corporate distribution network.  Like L’Amy (the distributor of our Lanvin-Paris and Chloé frames) and Lafont-Paris, they are a joy to work with since they don’t have some giant company making the decisions from a disconnected boardroom. These are people who get what we do and will not compromise on quality, style or service.

It’s something we really appreciate around Urban Optiques, because it’s the essence of who we are and what we stand for.

So check out some of Francis Klein’s eyeglasses and suns and tell us what you think:

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Tags: Designer Eyewear, European Eyeglasses, European Eyewear, European Sunglasses, Francis Klein, Francis Klein Eyeglasses, Francis Klein Eyewear, Francis Klein Sunglasses, French Eyeglasses, French Eyewear, French Sunglasses, Luxury Eyewear, Luxury Sunglasses, Retro Eyewear, Urban Optiks, Urban Optiques

Straight From Paris, We’ve Added More Than 40 New Lafont Eyeglasses in Colors, Shapes and Patterns That Are a Feast for the Eyes!

While April in Paris is still three wintery months away, it already feels like springtime on the rue du Faubourg St-Honoré inside Urban Optiques.

That’s because on Thursday, the first of several shipments of new Lafont eyeglasses and sunglasses arrived.

We’ve added more than 40 new frames from Lafont, drawn from the new Spring/Summer 2010 Lafont Paris Collection, as well as new, fresh designs from the Issy & LA and Lafont Reedition Collections. We also added several new  Lafont Pour les Infants frames for children, ‘Tweens and infants.

While the majority of our new Lafont suns will arrive closer to Spring, we did pick a couple of very chic Lafont sunglasses, just to remind everyone that winter doesn’t last forever.

Less than two days after adding the frames, we’ve already sold three of the new Lafont models, which is a great sign.

In celebration of the addition of the new Lafonts, we’re doing a buy one frame at regular price and get 1/2 off select Lafont frames from our previous collection.

This is a great opportunity to pick up two very different styles of Lafonts (one for work and maybe something bolder for play), so be sure to ask about the special when you stop in to browse the new collection.

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Tags: Designer Eyewear, European Eyeglasses, European Eyewear, European Sunglasses, Eyeglass Frames, Fashion Eyewear, French Eyeglasses, French Eyewear, French Sunglasses, Lafont, Lafont 2010, Lafont Eyeglasses, Lafont Eyewear, Lafont Frames, Lafont Issy amp LA, Lafont Lunettes, Lafont Paris, Lafont Pour les Infants, Lafont Reedition, Lafont Spectacles, Lafont Sunglasses, Metro Detroit Lafonts

Take a Peek Inside the Lafont-Paris Eyewear Boutique!

At Urban Optiques, we love everything about the Lafont Eyewear line.

Their frame construction is impeccable, their eyeglass and sunglass designs run the gamut from conservative to wild (but always maintain that chic Parisian design aesthetic) and they are one of the few remaining European designer eyewear brands to remain independent.

Oh, did we mention they happen to have one of the coolest optical boutiques ever?

If you plan on making a trip to Paris, we highly recommend including a stop at the Lafont boutique on your itinerary along with the Louvre and, of course, shopping on  Place Vendôme.

But if a trip across the pond to France isn’t in your immediate future, check out this fantastic video that puts you right inside the original Lafont-Paris optical shop at 11 rue Vignon where it all began in 1923:

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Tags: Designer Eyewear, European Eyeglasess, European Eyewear, European Sunglasses, French Eyeglasses, French Eyewear, French Optical, French Sunglasses, Lafont, Lafont Boutique, Lafont Eyewear, Lafont Optical, Lafont Paris, Lafont Sunglasses, Paris Eyewear, Urban Optiks, Urban Optiques