We Got A Glimpse of the New John Galliano and Tod’s Line of Sunglasses and You Are Going to LOVE Them!

This week  Marcolin, the U.S. distributor of Tom Ford, Tod’s and DSquared2, stopped in to show us the new sunglass lines from John Galliano and Tod’s.

At first we were a little skeptical.

We’ve been searching for some new eyewear lines to add at Urban Optiques for several months now, and what we’ve seen so far (outside of Francis Klein) hasn’t particularly impressed us.

We pretty much knew what we didn’t want:  Yet another line of sunglasses from some giant corporate design center with yet another fashion designer’s name stuck on the temple with something akin to Super Glue as an afterthought.

There are tons of those brands out there, and outside of the designer logo itself, there’s really not much in terms of unique design to differentiate these eyewear lines from each other.

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Tennis Star and Fashionista Maria Sharapova Launches TAG Heuer’s First Eyewear Line Specifically Made for Women

Tiger is out, Maria Sharapova is in.

And we’re overjoyed.

Last fall, TAG Heuer announced that tennis star and fashion-lover Maria Sharapova would be the new ambassador and muse for a women’s series of TAG Heuer Eyewear, adding a much needed feminine perspective to the Swiss company that’s most recognized for its luxury watches and racing-inspired eyewear.

While the announcement of Sharapova as an ambassador for TAG Heuer Eyewear preceded the scandal surrounding TAG Heuer’s other marquis spokesperson, Tiger Woods, there is no doubt that marketing execs in Zurich are breathing a sigh of relief that they decided to bring the 6′ 2″ Siberian tennis star on-board when they did.

Even better, we just got a glimpse at Urban Optiques of the fruits of the TAG Heuer-Sharapova Eyewear collaboration and we’re extremely happy to say that it’s the complete opposite of last year’s Lindsey Lohan-Emanuel Ungaro partnership.

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Tags: Big Sunglasses, Celebrity Sunglasses, Designer Sunglasses, Detroit Designer Eyewear, Fashion, Fashion Eyewear, Fashion Sunglasses, French Eyewear, French Sunglasses, Maria Sharapova, Maria Sharapova Eyewear, Maria Sharapova Sunglasses, Marie Sharapova, Marie Sharapova Eyeglasses, Maries Sharapova Sunglasses, Plastic Sunglasses, Sports Eyewear, Sports Sunglasses, Sports Sunwear, Style, TAG Heuer, TAG Heuer Eyewear, TAG Heuer Maria Sharapova, TAG Heuer Sunglasses, TAG Heuer Tiger Woods, TAG Heuer Women-039s Eyewear, Urban Optiks, Urban Optiques, Womens Designer Eyeglasses, Womens Designer Eyewear, Womens Designer Sunglasses

“New” Is Everywhere at Urban Optiques These Days … And We Like It That Way! Find Out How We Are Always Working to Help You See & Be Seen!

We’re fast approaching the six month mark since we took ownership of the downtown Northville optical-shop-formerly-known as Urban Optiks and relaunched it as “Urban Optiques.“

It’s literally been a whirlwind for the past five months and it seems like just yesterday that we celebrated our grand-reopening.   Since then, we’ve made all kinds of improvements and changes (both large and small) to enhance the patient and client experience and we have dozens more on the way.

So I thought I’d take a few minutes today to bring everyone up to speed on what’s been happening around Urban Optiques, and some of the exciting things we have planned for the future.

As I go through this you’ll notice a common theme:  newness.

Nearly everything about the past six months has involved some type of change in the existing business, the experience, the product and how we serve our clients and patients.

What I’m proud of is that I think we’ve been able to preserve all of the best things from previous owners of this practice, while making some exciting changes that open up new possibilities for growth and improved client service and vision care.

New Patients from New Places

First, we just had our best week ever at Urban Optiques in terms of new clients, exams and eyeglass sales. March will likely be our best month since purchasing the business.  Traffic into the store has been increasing week-over-week since November, but this past week felt like a real tipping-point for us.

What is even more exciting is that 75 percent of you are first-time patients.

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Tags: Detroit Designer Eyewear, Dr. Michelle Calder Cardwell, Metro Detroit Eyewear, Northville Eye Doctor, Northville Optometrist, Urban Optiks, Urban Optiques