Megan Fox’s Eyeglasses Cause Major Case of Eyewear Envy. The Good News? You Can Get Her Lafont Karima Frames at Urban Optiques.

Actress Megan Fox is the perfect example in our minds of why people need to think of eyeglasses as an accessory, and not just a medical necessity.

Take the eyeglasses that Fox was spotted in last year: As soon as the photos of Megan in her fab eyeglasses hit the Internet, there was a flurry of searches around what frames she was wearing.

How do we know?

Well, we watch stuff like this.  It’s part of how we track trends in not just eyewear, but also fashion and accessories. This helps us better predict what to carry in the store, as well as recommend to people what’s going to be stylish this season.

In the case of Fox, it didn’t take much more than a quick look to know right away that she was wearing Lafont eyeglasses, one of our flagship brands here at Urban Optiques.

Based in Paris, Lafont is known for its distinctive eyewear designs, which range from artsy and funky, to chic and sophisticated. continue

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The New Modo ECO Eyewear Collection at Urban Optiques Melds Style with Sustainability.  Eyewear Made from 95% Recycled Materials!

Okay, let’s just get this out of the way: If you are over 25 you’ll remember a time when “eco-friendly” and “fashionable” would not be uttered in the same sentence.  While Birkenstocks are great for your feet, I’m pretty certain “stylish” was never a term that applied to them.

But over the past few years, all of that has changed. Designers and retailers have come up with all kinds of creative ways to produce truly stylish eco-friendly and sustainable products from recycled materials.  One of our favorites is the Harvey Tote made from recycled seat belts, which sounds utterly horrible until you actually see it.  Turns out that seatbelts can be actually quite beautiful when weaved together into a purse or handbag.

Or take the new Modo ECO Eyewear Collection that we just added at Urban Optiques: More than 25 eyeglasses and sunglass models made from 95% recycled plastic and stainless steel. Not only are they environmentally-responsible, but they also look amazing.

MODO ECO Eyewear: Certified “Green”

The Modo ECO (Earth Conscious Optics) line is an eyewear collection marked by “firsts.” It’s the first optical and sunglass collection to be made entirely of recycled materials.  It’s also the first-ever consumer brand and eyewear collection to receive an Environmental Claims Validation (ECV) from UL Environment (ULE), a wholly-owned subsidiary of Underwriters Laboratories (UL), a world leader in product evaluation. Getting a Environmental Claims Validation is not an easy process, so it’s quite an achievement for the New York based boutique eyewear maker.

Everything about the new Modo ECO line is about sustainability, right down to the packaging. In addition to using recycled and repurposed materials to create the frames, the collection is packaged in recycled materials and each new pair is accompanied by an easy to use mail-in recycling kit that allows you to donate your unwanted frames to charities that help supply eyeglasses to developing countries.

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Check Out the Urban Optiques Team “Modeling” The Ultra-Lux FRED-Paris Eyewear at our FRED Cocktail Party and Trunk Show!

It’s not often that you get to wear a pair of $18,000 eyeglasses for an entire evening, but that’s exactly what we where able to do during Saturday’s FRED Cocktail Party and Trunk Show at Urban Optiques.

We snapped some random pictures of the team during the show wearing some of the most exquisite eyewear on the planet, thanks to Deborah Signorello, the National Sales Manager for Premiere Vision.

Premiere Vision is the distributor of both Tag Heuer and the FRED luxury eyewear collection, and Deborah helped us put on an amazing event last Saturday night.

It was our first show with FRED since buying the practice, but it definitely won’t be our last.

For those of you who attended, we thank you.

For those who couldn’t stop in, you missed something really special.

But there will be more chances in the future.

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Urban Optiques’ “La La La Lafont” Video Makes the Official Lafont-Paris Eyewear Blog!

We woke up this Saturday to find that our first experiment in trying to bring our eyewear alive for our clients and patients through video got noticed …  4,000 miles away in Paris!

Yesterday, Lafont featured the Urban Optiques video highlighting one of our favorite French eyewear designers on their official blog “Le Blog LAFONT.”

What’s most remarkable to us about this whole story is that Lafont found our video on their own. We never tipped them off.

Lafont recently relaunched their website and included a blog as part of the redesign, which we thought was really forward-thinking.  So it was the highlight of our weekend to find our video included Lafont’s website.

You can check it out here:

http://blog.lafont.com/2010/03/12/lafont-clip-by-urban-optiques/

And here is the video on Optiques TV that started it all:

Hopefully this will intrigue you enough to come in and check out the more than 70 Lafont-Paris eyeglasses we have in stock at Urban Optiques!

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Tom Ford Goes Super-Retro with the TF 5116 Eyeglass Frame

In the fashion industry, Tom Ford has built a name for himself as a designer who pushes boundaries, whether in his runway fashions at Gucci or in the racy promotional campaigns for Tom Ford Eyewear that got his advertising banned in Italy.

So it’s a bit surprising to see the former lead-designer at Gucci and now award-winning director of the critically-acclaimed movie “A Single Man” introduce so many retro-inspired eyeglasses into the current Tom Ford Eyewear collection.

Or maybe not.

Vintage-inspired fashion continues to be a major theme in spring and fall collections from Chanel, Lanvin, YSL and Dior, and Ford himself just finished directing a period-piece, so retro and vintage style eyewear is probably top of mind for Tom Ford.

Which brings us to our designer eyeglass of the week: The Tom Ford TF 5116.

This is another one of those Tom Ford eyeglasses that is screaming for the right face shape and attitude.

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The FT-5117 Women’s Eyeglass from Tom Ford Brings the Sexy Back in this Little, Sophisticated, Retro-Inspired Spectacle

One of the trends over the past year that we can’t get enough of is retro-inspired fashion and eyewear.

From cats-eye glasses, to heavier men’s frames with horned-rims, to the return of ’40s, ’50s and early-’60s-inspired oval shapes in women’s eyewear, retro continues to be extremely hot.

The great thing about retro-inspired eyewear and fashion is that their shapes, cuts and colors tend to be classical and enduring.

There’s a reason why vintage or vintage-inspired eyewear never really completely goes out of style: It works on a lot of different faces and can easily be matched to complement or contrast against a person’s own personal style.

One of our favorite retro-inspired women’s eyeglass frames is the FT-5117 from Tom Ford Eyewear.

Tom Ford doesn’t name his eyeglass models, choosing instead to use numbers versus words, so we usually end up developing nicknames around the shop to refer to different numbered models.  So the the Tom Ford FT 5117 is affectionately known around Urban Optiques as “that sexy librarian frame.”

Which pretty much describes this unique, half-moon acetate frame that’s meant to sit down just a tad on the bridge of your nose (or all the way down for that really smart, flirtatious-I’m-looking-over-my-reading-glasses-at-you-vibe.)

This frame feels like it’s straight out of a Mad Men episode:  Fuzzy sweaters, pencil skirts and all.

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Tags: Designer Eyeglasses, Designer Eyewear, Half Moon Eyeglasses, Karen Elson, Karen Elson Tom Ford, Retro Eyeglasses, Tom Ford, Tom Ford Eyeglass Frames, Tom Ford Eyeglasses, Tom Ford Eyewear, Tom Ford FT 5117, Tom Ford Ophthamlic, Tom Ford Optical, Tom Ford Spectacles, Urban Optiques, Womens Designer Eyeglasses, Womens Eyeglasses

Have a Thing for Skull & Bones? Check Out the “Tommy” Sunglass from Loree Rodkin and Put Some “Edge” In Your Eyewear …

This week’s featured designer sunglass comes courtesy of super-hot L.A. jewelry designer Loree Rodkin brought to you by Sama Couture Eyewear and Urban Optiques.

It’s the “Tommy” sunglass, which features a “skull and bones” Swarovski crystals motif on the temples.

While this sunglass isn’t for everyone (you definitely have to sport the right attitude to pull this shade off), it’s one of our best-kept-secrets at Urban Optiques. We KNOW there is the right woman out there for this killer sunglass.

In case you’re not familiar with Loree Rodkin, she’s one of Los Angeles’ hottest custom jewelers. Her jewelry designs have appeared on countless celebrities of all ages and generations, including Miley Cryus, Dakota Fanning, Christina Applegate, Marcia Cross, Ashley Tisdale, Jenna Dewan and “Twilight’s” Ashley Greene.

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Tags: Couture Eyewear, Designer Eyeglasses, Designer Eyewear, Designer Sunglassses, Loree Rodkin, Loree Rodkin Couture Eyewear, Loree Rodkin Eyeglasses, Loree Rodkin Eyewear, Loree Rodkin Sunglasses, Luxury Eyewear, Urban Optiks, Urban Optiques