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Last month Candace Dickow at 944 Detroit approached us with a very cool opportunity: 944 was looking for 10 of Metro-Detroit’s leading Independent Trendsetters to participate in a special two-page feature in 944’s September Fashion Issue on what we thought would be hot this season in terms of fashion, style and accessories.
What we especially loved about the concept was that unlike many of the other major local, upscale lifestyle magazines in Metro-Detroit, 944 chose to focus on smaller, independent businesses, versus simply falling back on the big, upscale department stores that seem to be featured over-and-over again in other local magazines’ fashion spreads and pictorials.
At Urban Optiques, we’ve always scratched our heads when we see the local glossies turn to the giant department stores for product and insight on style trends.
We have scores of fantastic, smaller, independent boutiques and retailers right here in Metro-Detroit that have deep expertise in their industries and are blazing fashion and style trails at a pace that the more conservative department store buyers simply aren’t willing to commit to. And many of these featured businesses are offering deeper, more unique and exclusive collections than the corporate giants at Somerset Mall. In fact, in the case of Urban Optiques, most of our eyeglasses and sunglass brands simply can’t be purchased
Last month Urban Optiques sponsored the 2nd Annual “Buy Michigan First Festival” in Northville, and based on attendance and response, there is a tremendous amount of demand in Metro-Detroit for supporting the types of businesses featured in the “Independent Trendsetters” spread in 944. These smaller businesses create jobs, keep a large portion of their profits in the local economy, tend to reinvest into the community and are quickly putting Detroit back on the map as as an up-and-coming center of creativity, entrepreneurship — and yes — style.