Urban Optiques and Sama Eyewear Featured Together in Women’s Wear Daily Accessory Edition Discussing the Trend Toward 24-karat Gold Sunglasses

We were just perusing the July 19th Edition of  Women’s Wear Daily (WWD) and were delighted to find that an interview we gave to fashion reporter Lauren Benet Stephenson at WWD a few weeks ago helped shape a full-page piece on 24-karat gold lensed eyewear in this week’s July WWD Accessories Issue.

While we’re a pretty modest group around Urban Optiques (aside from all of our flashy sunglasses), this is one of those times when it feels okay to brag a bit. After all, it’s not every day that a small, independent eyewear boutique like Urban Optiques receives this kind of exposure in the fashion industry’s premier global daily. We were also excited to see sunglasses from both Sama and Badgley Mischka featured not only in the article, but on the cover.  We love it when we can help our best partners get more exposure.

If the New York Times is where you go for world events, and the Wall Street Journal for financial news, WWD is the first place every fashion designer, retailer and industry mover-and-shaker goes to see what’s hot in the industry.  So serving as the primary, trusted retail source for this article (we’re actually the only consumer facing source in the article — everyone else quoted represents the brands and eyewear manufacturers)  is kind of a big deal for us.

We’re also particularly proud of the job that our Practice Manager, Lindsey Champine,  did working with the writer on this story. Lindsey’s quotes are golden (no pun intended), especially her response to the reporter’s question about why she believed ultra-lux eyewear products like 24-karat gold lenses continue to sell so well, even in a struggling economy.

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Angelina Jolie Rocks the Badgley Mischka Perry Sunglasses with 24K Gold Lenses … This Time in Venice.

The Badgley Mischka Perry Sunglasses with 24K gold lenses just seem to get hotter every day. First spotted on Angelina Jolie over a year ago, the suns got a huge boost when they appeared in Rihanna’s “So Hard” video in November of last year.

And then we see this super lux aviator frame pop up yet again on Angelina in this clip of Jolie, Brad Pitt and the kids taken in Venice over the holidays (courtesy of Access Hollywood):

Love the voice-over from Access Hollywood:  “Put the rumors to rest:  Brad, Angie and the kids cruising the canals of Italy all bundled up and wearing sunglasses.”

While we love the shades, we do find it funny that Angelina and Brad Pitt seem to be the only ones on the streets of Venice wearing sunglasses …

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The Gold Sunglasses Rihanna Wears in the “So Hard” Video are Badgley Mischka Perry with 24K Gold Lenses.  And Urban Optiques Has a Pair!

In early January we noticed an upsurge in people asking about the Badgley Mischka Perry sunglasses.

But not just the usual Badgley Mischka Perrys — clients kept asking whether we stocked the gold Perry with gold lenses.

At first, we couldn’t quite understand the sudden interest.

Angelina Jolie had been spotted earlier sported the gold Badgley Mischka Perry with gold mirror lenses, and that caused a minor uptick in sales, but nothing like the buzz we saw over the past two months.

And then we noticed something in Rihanna’s “So Hard” video:

Yes, those gold sunglasses on the very lovely Rihanna are Badgley Mischka Perrys.

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