Okay, summer is pretty much over, but that doesn’t mean there won’t be plenty of sun-filled mornings and afternoons ahead of you requiring a great pair of shades.

In celebration of the Fall fashion season, 944 Detroit and Urban Optiques are giving away another fab pair of couture sunglasses:  This time a pair of  Special Edition Badgley Mischka Boyd acetate aviators  with 18K white gold couture lenses valued at $780 dollars.

A unisex sunglass, the Boyd has been spotted on everyone from Brad Pitt to singer Kelly Rowland to models Heidi Klum and Alessandra Ambrosio.  While the Boyd is celeb favorite, no one has yet been seen in the Special Edition version of the Boyd we are giving away this month.  So if you win the Boyd, you’ll be setting the trend here.

How Do I Enter to Win?

Entering for a chance to win these lux sunglasses from Badgley Mischka Eyewear, Urban Optiques and 944 Detroit is easy: Just click over to the 944 Detroit Swag page and fill out the short registration form (it’s only a couple of fields.)  Not only will you be entered in the sunglass giveaway, but you’ll also have a chance at winning a print by emerging local artist Mark Sarmel.

Last month Candace Dickow at 944 Detroit approached us with a very cool opportunity: 944 was looking for 10 of Metro-Detroit’s leading Independent  Trendsetters to participate in a special two-page feature in 944’s September Fashion Issue on what we thought would be hot this season in terms of fashion, style and accessories.

What we especially loved about the concept was that unlike many of the other major local, upscale lifestyle magazines in Metro-Detroit, 944 chose to focus on smaller, independent businesses, versus simply falling back on the big, upscale department stores that seem to be featured over-and-over again in other local magazines’ fashion spreads and pictorials.

At Urban Optiques, we’ve always scratched our heads when we see the local glossies turn to the giant department stores for product and insight on style trends.

We have scores of fantastic, smaller, independent boutiques and retailers right here in Metro-Detroit that have deep expertise in their industries and are blazing fashion and style trails at a pace that the more conservative department store buyers simply aren’t willing to commit to.  And many of these featured businesses are offering deeper, more unique and exclusive collections than the corporate giants at Somerset Mall. In fact, in the case of Urban Optiques, most of our eyeglasses and sunglass brands simply can’t be purchased

Last month Urban Optiques sponsored the 2nd Annual “Buy Michigan First Festival” in Northville, and based on attendance and response, there is a tremendous amount of demand in Metro-Detroit for supporting the types of businesses featured in the “Independent Trendsetters” spread in 944.  These smaller businesses create jobs, keep a large portion of their profits in the local economy, tend to reinvest into the community and are quickly putting Detroit back on the map as as an up-and-coming center of creativity, entrepreneurship — and yes — style.

So take a few minutes to check out what 944’s Independent Trendsetters have to say about the fall trends you need to watch for and most of all, consider supporting them with your business.

Featured Trendsetters:

• Sandi Dabish & Sahrob Jabero (Sway – Commerce Township)
• Jovan Kassab (JovanJane)
• Anita Sabri (Kiss & Tell – shopkissandtell.com)
• Tawny Theiu (Pink Pump –  Ann Arbor, Royal Oak, Birmingham, Bloomfield Hills)
• Leslie Binno (Royal Dutchess - West Bloomfield)
• Chantell Bacall & Nicole Nona (Nikalet.com)
• Sheryl Freedland (Ruby’s Balm – West Bloomfield)
• Bethany Shorb (Cyberoptix.com)
• Dr. Michelle Calder Cardwell (Urban Optiques Vision & Couture Eyewear – Downtown Northville)
• Amanda Kalasho & Natasha Robin (Adam & Eve – West Bloomfield)

As we mentioned earlier in the week, Urban Optiques has partnered with 944 Detroit Magazine to give away a pair of fab Loree Rodkin eyeCouture Special Edition “Hunter”  Sunglasses with 18K white gold lenses as part of 944’s new “Detroit Swag” feature.

I won’t go into all the reasons that these are amazing sunglasses worth every cent of their $1,200 price tag (okay, I will: They have genuine hand-cut calfskin leather inserts, 18K gold couture lenses and, of course, the jewelry-grade sterling silver Loree Rodkin signature skulls at the temples.)

The real question on everyone’s mind is how do I wear them?

So to provide some inspiration, we’re putting together five looks this month ranging from mild, to a little bit wild — to completely wild — to show you how easy it is to accessorize these super-lux aviators.

This is a unisex frame, so be patient men … we’ll provide some looks for you also. But today we’re going to start with a cool, urban look that combines the Special Edition Loree Rodkin Hunter with a pair of Alice + Olivia seamed biker pants, Brooke Western Snake Tee, and a pair of Giuseppe Zanotti pumps.

We also tossed in some great accessories that play off from the leather, sterling silver and platinum finish on the Hunter sunglasses, including a vintage Chanel ring, Sonora Leather bracelet and dog-tag style monogrammed charm from Helen Ficalora (you can customize it with your initial.)

All of the elements of the ensemble (minus the Loree Rodkin sunglasses) are available at Shopbop.com.

To enter the 944 Detroit/Urban Optiques giveaway and have a chance at winning the Special Edition Loree Rodkin Hunter sunglasses, visit the 944 Detroit Swag Microsite.

A Little Bit Wild