FRED Eyewear Profile:

Like Cartier, FRED embodies the ultimate in luxury and artistry.

From one of the world's most renowned luxury jewelers (FRED jewelry has adorned everyone from royalty to movie stars), the FRED eyewear line embodies this legendary jeweler's attention-to-detail and use of precious metals and stones from rings and necklaces to eyeglasses and sunglasses.

The result is nothing short of stunning.

The workmanship and materials on a FRED frame make them a highly collectible and timeless in their styling.  Never overly-trendy or ostentatious, FRED eyewear is so enduring because it doesn't try to look riche.

But it is.

While you certainly should consider FRED eyewear for yourself, it makes a magnificent gift for a loved one , especially for birthdays, anniversaries or graduations -- in other words, any occasion when you would otherwise buy someone a piece of fine jewelery.

A gift of FRED eyeglasses or sunglasses is a unique way to celebrate the most memorable moments in life with a truly beautiful piece of eyewear that is destined to become an heirloom.

We love FRED eyewear at Urban Optiques because it takes our passion -- helping people see -- and melds it with our other passion -- beautiful design.

When you put those two attributes together, you get something very special.