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At first we were a little skeptical.
We pretty much knew what we didn’t want: Yet another line of sunglasses from some giant corporate design center with yet another fashion designer’s name stuck on the temple with something akin to Super Glue as an afterthought.
There are tons of those brands out there, and outside of the designer logo itself, there’s really not much in terms of unique design to differentiate these eyewear lines from each other.
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And we’re overjoyed.
Last fall, TAG Heuer announced that tennis star and fashion-lover Maria Sharapova would be the new ambassador and muse for a women’s series of TAG Heuer Eyewear, adding a much needed feminine perspective to the Swiss company that’s most recognized for its luxury watches and racing-inspired eyewear.
While the announcement of Sharapova as an ambassador for TAG Heuer Eyewear preceded the scandal surrounding TAG Heuer’s other marquis spokesperson, Tiger Woods, there is no doubt that marketing execs in Zurich are breathing a sigh of relief that they decided to bring the 6′ 2″ Siberian tennis star on-board when they did.
Even better, we just got a glimpse at Urban Optiques of the fruits of the TAG Heuer-Sharapova Eyewear collaboration and we’re extremely happy to say that it’s the complete opposite of last year’s Lindsey Lohan-Emanuel Ungaro partnership.
Yesterday morning we were thrilled to see that EDGE Magazine published a lengthy interview I did with them last week around how to choose fashionable sunglasses and take care of your vision at the same time.
EDGE is the largest network of local Gay, Lesbian Bisexual and Transgender (GLBT) news and entertainment portals in the world, serving 500,000 readers from a variety of metropolitan areas around the United States and beyond.
Unfortunately, they don’t currently serve Detroit, but we’re hoping to change that with this story.
Check out the full article here (it’s pretty cool):
Special thanks to David Andrusia, the author of the article, and the entire EDGE staff for being so great to work with.
Lens remakes are the bane of any optometrist’s existence.
Not only are they costly for both the practice and the labs, but they also create frustration with patients and clients who may have to endure one or more lens remakes before they are actually able to see clearly.
No one wants them and every optician and optometrist works hard up-front to avoid them.
However, they do happen every now and then.
Well, unfortunately, sometimes a lab will make a mistake and get the script wrong.
Sometimes what a patient thought was “clear vision” during the exam isn’t so “clear” when they actually put the finished glasses on.
Other times, we just need to “tweak” a prescription and lens a few times, especially for new progressive wearers or people with complex vision correction needs like prism.
In very rare instances, a person’s vision may literally change between the refraction and the delivery of the finished frame and lenses.
In all of these cases, we continue to work with the patient until we get the finished product right, and often we do this at considerable extra cost to Urban Optiques – both in additional lab rework fees and the staff’s time. It’s just part of the process of providing good vision care and an accepted cost of business for us (even though we want to minimize it.)
The good news is that when we actually perform the eye exam and refraction at Urban Optiques, we have an extremely low remake rate. There are few specific reasons for this, which I’ll touch on a bit later.
But first, let me tell you about a recent “mystery” at Urban Optiques around remakes.
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To take advantage of the longer Spring and Summer days, we’ve made some tweaks to our retail hours at Urban Optiques over the past week.
While we’ve always accepted appointments outside of our posted retail store hours, we decided to switch our official hours on Wednesdays and Thursdays to offer people more options in terms of both scheduling and walk-ins.
Here’s what’s new:
For now, Saturdays we are still officially open 10 am to 2 pm, although we are usually open later than that depending on what’s going on in Downtown Northville, our exam schedule, the weather, foot-traffic in town, etc.
We will likely extend Saturday hours once we get an idea of how the Wednesday and Thursday changes work out.
Looking forward to seeing all of you soon!
If you are a regular user of Facebook, you may have noticed some of your friends posting “Check-ins” lately at local businesses using something called “Foursquare.“
So what is Foursquare and why would Urban Optiques care about it?
Foursquare is mobile application that allows registered users to connect with friends and update their location.
Points are awarded for “checking in” at venues and users also earn badges by checking into locations with certain tags or at certain frequencies. Even better, users can choose to have their Twitter and/or their Facebook accounts updated when they check in.
Research suggests that you should be.
A 2008 study by Prevent Blindness America and the National Eye Institute consistently shows that more women are diagnosed with major eye diseases than men. Of the more than 3.6 million Americans age 40 or older who suffer from visual impairment, including blindness, 2.3 million are women.
This disturbing research prompted Prevent Blindness America to designate April as “Women’s Eye Care and Safety Month” in an effort to encourage women to make vision health a priority and schedule an eye exam that includes dilation.
The study found that in addition to more diagnosed cases of major eye disease, women are more prone to dry eye syndrome, a condition where not enough natural tears are produced, or the composition of the tear layers is compromised.