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Last month, Sunglasses Magazine — the leading trade magazine for buyers and sellers of quality sunwear — approached us about doing a interview and profile on Urban Optiques in the magazine’s regular “Sun Selling: How the Pros Do It“ column.
The magazine’s editor, Ana Montoya, discovered Urban Optiques online, and was intrigued by the way we use our website to present and promote our eyewear and sunwear online.
Ana wanted to know if we’d like to be interviewed as an example of a full-scope optometry practice that also put a strong emphasis on sunwear product alongside our vision health care services.
Since the whole vision behind Urban Optiques is to literally change the experience of going to the eye doctor from something sterile and clinical, to something exciting, high-touch and memorable, we were happy to see Sunglasses Magazine describe our website as “stylish” and our practice as out-of-the-ordinary.
We’re fast approaching the six month mark since we took ownership of the downtown Northville optical-shop-formerly-known as Urban Optiks and relaunched it as “Urban Optiques.“
It’s literally been a whirlwind for the past five months and it seems like just yesterday that we celebrated our grand-reopening. Since then, we’ve made all kinds of improvements and changes (both large and small) to enhance the patient and client experience and we have dozens more on the way.
So I thought I’d take a few minutes today to bring everyone up to speed on what’s been happening around Urban Optiques, and some of the exciting things we have planned for the future.
As I go through this you’ll notice a common theme: newness.
Nearly everything about the past six months has involved some type of change in the existing business, the experience, the product and how we serve our clients and patients.
What I’m proud of is that I think we’ve been able to preserve all of the best things from previous owners of this practice, while making some exciting changes that open up new possibilities for growth and improved client service and vision care.
First, we just had our best week ever at Urban Optiques in terms of new clients, exams and eyeglass sales. March will likely be our best month since purchasing the business. Traffic into the store has been increasing week-over-week since November, but this past week felt like a real tipping-point for us.
What is even more exciting is that 75 percent of you are first-time patients.
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What’s most remarkable to us about this whole story is that Lafont found our video on their own. We never tipped them off.
Lafont recently relaunched their website and included a blog as part of the redesign, which we thought was really forward-thinking. So it was the highlight of our weekend to find our video included Lafont’s website.
You can check it out here:
And here is the video on Optiques TV that started it all:
Hopefully this will intrigue you enough to come in and check out the more than 70 Lafont-Paris eyeglasses we have in stock at Urban Optiques!
Part III of the Badgley Mischka runway collection at the 11th Amsterdam International Fashion Week.
Here’s part two (of three) from the Badgley Mischka Spring/Summer 2010 Preview at the 11th Amsterdam International Fashion Week.
The final segment of the show will be posted tomorrow.
We love it when designers prominently feature their eyewear lines in their seasonal fashion collections.
It’s even better when they put their eyewear on the runways.
Which is exactly what Mark Badgley and James Mischka did during their Spring/Summer 2010 preview at the 11th Amsterdam International Fashion Week.
The spring/summer ready-to-wear collection from Badgley Mischka was stunning enough on its own.
But what really made it sizzle was Badgley Mischka’s decision to place its couture sunwear on every single model on the catwalk:
This made for one of the most conspicuous displays of sunglasses in any major collection this year (and possibly in history), which of course makes us overjoyed, since we carry both the Badgley Mischka Couture Eyewear Collection and the very sunglass models featured in Amsterdam.
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But this isn’t just any cocktail party. While the martinis, champagne and hors d’œuvres might be tempting enough on their own, the real centerpiece of the event will be the fabulous FRED-Paris Eyewear we’ll be featuring.
One of the world’s most coveted luxury eyewear brands, the FRED eyewear line features finishes in five microns of 22K gold, platinum and palladium combined with diamonds, rubies, gems and temples inlaid with precious materials like iguana, exotic woods and buffalo horn.
FRED is rivaled only by Cartier for it’s jewelry-grade craftsmanship and quality.
Designed and produced by the legendary Paris jeweler FRED, each piece of optical jewelry is meticulously-crafted by hand and takes seven days to create.
Many of the designs are inspired by pieces in the FRED jewelry collection, and styles range from sophisticated and elegant to chic and trendy. Many of our clients will give the gift of FRED eyewear to others (and often themselves) for special occasions or events where they might normally choose jewelry: anniversaries, birthdays, a promotion, or a daughter’s graduation from college.
Urban Optiques has partnered up with Deborah Signorello of Premiere Vision, the U.S. distributor of the FRED-Paris Luxury Eyewear Collection, to host an exclusive event showcasing the entire FRED collection.
This includes all of the FRED sunglass and eyeglass models (including different finish and material variations) as well as frames from the FRED Prestige Line, which combines diamonds, pearls and gemstones with precious metals and exotic woods. Eyewear from the Prestige line can even be custom-designed to create a one-of-a-kind piece of jewelry.
The Prestige line is truly optical jewelry at its finest and many of the pieces that Deborah will be presenting during the cocktail party are not normally part of our standard FRED collection at Urban Optiques.
This is a rare chance to view and try on some of the finest luxury eyewear produced on the planet.
All guests who attend will be registered for a chance to win a pair of FRED PEARLS sunglasses and the first 20 people who RSVP and then attend the party will receive exclusive, complimentary Goodie Bags.
All guests will also receive a one-night-only discount on any purchase of FRED eyeglass frames or sunglasses.
Complimentary cocktails and hors d’œuvreswill also be provided.
The guest list will be limited, so RSVP online early to ensure your reservation.
For more information, please contact us at 248-347-9090 or RSVP online here.