Archive for March, 2010


Sunglasses Magazine Profiles Urban Optiques as Part of Their “Sun Selling: How The Pros Do It”  Series

Last month, Sunglasses Magazine — the leading trade magazine for buyers and sellersSunglassess Magazine March-April 2010 of quality sunwear — approached us about doing a interview and profile on Urban Optiques in the magazine’s regular “Sun Selling: How the Pros Do It”  column.

The magazine’s editor, Ana Montoya, discovered Urban Optiques online, and was intrigued by the way we use our website to present and promote our eyewear and sunwear online.

Ana wanted to know if we’d like to be interviewed as an example of a full-scope optometry practice that also put a strong emphasis on sunwear product alongside our vision health care services.

Since the whole vision behind Urban Optiques is to literally change the experience of going to the eye doctor from something sterile and clinical, to something exciting, high-touch and memorable, we were happy to see Sunglasses Magazine describe our website as “stylish” and our practice as out-of-the-ordinary.


Category : Press | Style | Sunglasses | Urban Optiques | Blog

“New” Is Everywhere at Urban Optiques These Days … And We Like It That Way! Find Out How We Are Always Working to Help You See & Be Seen!

We’re fast approaching the six month mark since we took ownership of the downtown Northville optical-shop-formerly-known as Urban Optiks and relaunched it as “Urban Optiques.Dr. Michelle Calder Cardwell O.D. - Urban Optiques Vision & Couture Eyewear

It’s literally been a whirlwind for the past five months and it seems like just yesterday that we celebrated our grand-reopening.   Since then, we’ve made all kinds of improvements and changes (both large and small) to enhance the patient and client experience and we have dozens more on the way.

So I thought I’d take a few minutes today to bring everyone up to speed on what’s been happening around Urban Optiques, and some of the exciting things we have planned for the future.

As I go through this you’ll notice a common theme:  newness.

Nearly everything about the past six months has involved some type of change in the existing business, the experience, the product and how we serve our clients and patients.

What I’m proud of is that I think we’ve been able to preserve all of the best things from previous owners of this practice, while making some exciting changes that open up new possibilities for growth and improved client service and vision care.

New Patients from New Places

First, we just had our best week ever at Urban Optiques in terms of new clients, exams and eyeglass sales. March will likely be our best month since purchasing the business.  Traffic into the store has been increasing week-over-week since November, but this past week felt like a real tipping-point for us.

What is even more exciting is that 75 percent of you are first-time patients.


Category : Urban Optiques | Blog
  • Putting together invites for our "April in Paris" Fred Eyewear Cocktail Party/Trunk show …. #detroit #
  • RT: @elle_com: "Innovation is an evolutionary process, so it's not necessary to be radical all the time." –#MarcJacobs Well said. #
  • What's your favorite shape/style of sunglass? What's hot? What's not? Sound off on our Facebook discussion: #sunglasses #
  • Sunglasses Dominate the Catwalk in Badgley Mischka's Spring/Summer '10 Collection: #fashion #eyewear #sunglasses #
  • @cyn0212 Thanks for the RT Cynthia! Enjoy the show …. in reply to cyn0212 #
  • @picpu Bummer. You can, of course, stop in any time and see the FREDs. We're always adding new models. in reply to picpu #
  • @picpu Great photography, btw, Clarence. Now I know why you were interested in Colonel Sander's eyeglasses. Iconic! in reply to picpu #
  • @cyn0212 BM's eyewear is fantastic. Which, of course, is why we carry it. 😉 Both the optical and sun collections are truly unique. in reply to cyn0212 #
  • Loree Rodkin's Inaugural Jewelry on Permanent Display in the Smithsonian. Read the interview with Loree: #fashion #
  • @CenterdinDET Urban Optiques Hosting an "April In Paris" Cocktail Party Featuring FRED Luxury Eyewear. RSVP today: #
  • @indiefshionnews Poindexter shades for $11.99??? Love the look, but have to wonder: How long before the screws fall out? in reply to indiefshionnews #
  • @cyn0212 Yes. Loree Rodkin, Sama, Prada, Lafont, Miu Miu, Lanvin, Cavalli, Ferragamo, Fendi, Chrome Hearts and FRED-Paris. in reply to cyn0212 #
  • @cyn0212 The Badgley's get their own case, however. 😉 in reply to cyn0212 #
  • Loving this weather. It feels like April already … Will it hold? #
  • @AriSGoldberg Retainers Ari? Clearly you haven't seen the Louis Vuitton designer retainer. Would change your whole view of orthodontia. 😉 in reply to AriSGoldberg #
  • Wishing I was at @VisionExpo … Alas, we have a business to run here. Faces that need eyewear love. People who need to see. #visionexpo #
  • Badgley Mischka Spring/Summer '10 Runway: Part II – Featuring Killer Sunglasses from Sama: #fashion #sunglasses #
  • @CenterdinDET Welcome! Gotta keep The D fashionable. Nothing makes the Train Depot look better than a pair of rose colored sunglasses. 😉 in reply to CenterdinDET #
  • @AriSGoldberg Matt says prop out the Stylecasters. Says he'll see you at the "Family Reunion" at the Q Sunday. in reply to AriSGoldberg #
  • @AriSGoldberg I'll be sending down one of those LV designer retainers with him. in reply to AriSGoldberg #
  • @AriSGoldberg BTW … check out the 24K gold Badgley sunglasses from Sama. Predicting a gold comeback this year: in reply to AriSGoldberg #
  • @Yelp CONGRATS!!! Now if you'd just start actually publishing businesses' reviews the rest of the world would share in your SXSW elation! in reply to Yelp #
  • RT: @fishmark: "Drive By Reviews?" You mean reviews by people that don't have Elite Status? That seems to be all Yelp shows now. #
  • @fishmark Is very proud of his "algorithm" that discounts valid reviews by people who don't have all day to spend in Yelp. #
  • @fishmark Like the five reviews that Yelp doesn't show about our business. Glad to see you have it all figured out. #
  • @yelp I'm sure you will never respond to me on my question around your filtering of legit reviews. Or you'll just say the machine does it. #
  • @Yelp Party on Yelp while the businesses that support you get caught in your algorithm/filter. Great business plan. #yelp in reply to Yelp #
  • RT @OKE_News PSA: Endangered Runaway: DEVON KROETSCH (MI) #fb #
  • @fishmark Apologies. You got caught in an RT storm by accident. Were once Yelp fans. Sorry for the noise. Relaxing now. 😉 in reply to fishmark #
  • @Yelp Not sure what a "Q" means? Just frustrated that people take time to review us, and the reviews never stick. It's a broader problem. in reply to Yelp #
  • Doing some remodeling at UO this weekend. At the end of it, we'll have a new private eyewear fitting area! Can't wait. #
  • The remodel will also expand the front optical retail area … which means we can bring in another new collection with the additional space #
  • Urban Optiques Video featured on Lafont-Paris' Official Blog! #eyewear #lafont #sunglasses #paris #fashion #
  • Put another client — this time Katherine from West Bloomfield — into a fantastic pair of glasses today: The Chrome Hearts Jablome. #
  • Katherine, thanks for choosing Urban Optiques. The team said you were so much fun to have in. Can't wait to put you in your new Chromes! #

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Category : Tweets for Eyes | Blog

Urban Optiques’ “La La La Lafont” Video Makes the Official Lafont-Paris Eyewear Blog!

We woke up this Saturday to find that our first experiment in trying to bring our eyewear alive for our clients and Urban Optiques Featured On Lafont Blogpatients through video got noticed …  4,000 miles away in Paris!

Yesterday, Lafont featured the Urban Optiques video highlighting one of our favorite French eyewear designers on their official blog “Le Blog LAFONT.

What’s most remarkable to us about this whole story is that Lafont found our video on their own. We never tipped them off.

Lafont recently relaunched their website and included a blog as part of the redesign, which we thought was really forward-thinking.  So it was the highlight of our weekend to find our video included Lafont’s website.

You can check it out here:

And here is the video on Optiques TV that started it all:

Hopefully this will intrigue you enough to come in and check out the more than 70 Lafont-Paris eyeglasses we have in stock at Urban Optiques!

Category : Designer Eyewear | European Eyewear | Eyeglasses & Sunglasses | Lafont | Lafont Sunglasses | Lafont-Paris Eyewear | Urban Optiques | Blog

View the final segment of the complete Badgley Mischka Spring/Summer ’10 Collection Preview from Amsterdam Featuring Couture Eyewear from Sama

Part III of the Badgley Mischka runway collection at the 11th Amsterdam International Fashion Week.

Not only does the collection have a fantastic soundtrack from Ra Ra Riot and gorgeous clothing, but it also features some amazing eyewear from Badgley Mischka by Sama.

Music by Ra Ra Riot

Ghost Under RocksRa Ra Riot
Can You TellRa Ra Riot
Can You Tell (Epochs Remix)Ra Ra Riot

Category : badgley mischka | Designer Sunglasses | Luxury Eyewear | Style | Urban Optiques TV | Blog

About Urban Optiques

Urban Optiques provides vision care, eye exams & exclusive designer eyewear to Northville, Plymouth, Novi, Livonia, Ann Arbor, Farmington, West Bloomfield, Royal Oak, Ferndale, Birmingham, & Metro-Detroit.

Contact Us

Northville Square Mall
133 W. Main St. - Suite 243
Northville, MI - 48167

Tel: 248.347.9090 Fax: 248.773.7528