Last month, Sunglasses Magazine — the leading trade magazine for buyers and sellers of quality sunwear — approached us about doing a interview and profile on Urban Optiques in the magazine’s regular “Sun Selling: How the Pros Do It” column.
The magazine’s editor, Ana Montoya, discovered Urban Optiques online, and was intrigued by the way we use our website to present and promote our eyewear and sunwear online.
Ana wanted to know if we’d like to be interviewed as an example of a full-scope optometry practice that also put a strong emphasis on sunwear product alongside our vision health care services.
Since the whole vision behind Urban Optiques is to literally change the experience of going to the eye doctor from something sterile and clinical, to something exciting, high-touch and memorable, we were happy to see Sunglasses Magazine describe our website as “stylish” and our practice as out-of-the-ordinary.
We’re fast approaching the six month mark since we took ownership of the downtown Northville optical-shop-formerly-known as Urban Optiks and relaunched it as “Urban Optiques.“
It’s literally been a whirlwind for the past five months and it seems like just yesterday that we celebrated our grand-reopening. Since then, we’ve made all kinds of improvements and changes (both large and small) to enhance the patient and client experience and we have dozens more on the way.
So I thought I’d take a few minutes today to bring everyone up to speed on what’s been happening around Urban Optiques, and some of the exciting things we have planned for the future.
As I go through this you’ll notice a common theme: newness.
Nearly everything about the past six months has involved some type of change in the existing business, the experience, the product and how we serve our clients and patients.
What I’m proud of is that I think we’ve been able to preserve all of the best things from previous owners of this practice, while making some exciting changes that open up new possibilities for growth and improved client service and vision care.
First, we just had our best week ever at Urban Optiques in terms of new clients, exams and eyeglass sales. March will likely be our best month since purchasing the business. Traffic into the store has been increasing week-over-week since November, but this past week felt like a real tipping-point for us.
What is even more exciting is that 75 percent of you are first-time patients.
Powered by Twitter Tools
What’s most remarkable to us about this whole story is that Lafont found our video on their own. We never tipped them off.
Lafont recently relaunched their website and included a blog as part of the redesign, which we thought was really forward-thinking. So it was the highlight of our weekend to find our video included Lafont’s website.
You can check it out here:
And here is the video on Optiques TV that started it all:
Hopefully this will intrigue you enough to come in and check out the more than 70 Lafont-Paris eyeglasses we have in stock at Urban Optiques!
Part III of the Badgley Mischka runway collection at the 11th Amsterdam International Fashion Week.