Archive for November, 2009


See and Be Seen on as a Fan of Urban Optiques on Facebook!

It’s official: Today we launched the Urban Optiques Facebook page.

Just three years ago, I’d probably have to explain to everyone what “Facebook” was.Facebook Logo

That explanation would go something like this:

It’s this website popular with college students where they share pictures with each other, post the location of tonight’s “Beer Pong Olympics” and write comments to each other that only insiders get.

Oh how things have changed.

Facebook Goes Mainstream

Now, I have everyone from nieces and nephews, to in-laws and outlaws, to the optician at PearleVision that I talked with for less than five minutes two weeks ago (it’s called “optometric recon” and I DO perform it regularly,) sending me invites to “Join Them on Facebook.”


Category : Urban Optiques | Blog

Why did we rename “Urban Optiks” to “Urban Optiques?”

Since purchasing Urban Optiks from Dr. Rob Diegel this month, we’ve had a number of clients and patients ask why we made a name change.Urban Optiks is Now Urban Optiques

After all, Urban Optiks and its neon “Eye Exams” sign has been a prominent downtown-Northville fixture for years, and renaming a business can not only cost you considerable money but it can also cause confusion among existing clients.

The answer, surprisingly, is actually quite simple: We did it because of the Internet.

We actually loved the name “Urban Optiks” from the start and our initial intent was to continue operating under the “Urban Optiks” moniker.  People knew the name, they knew our product and it would have cost us a lot less as a business to keep it — no need to retool our logo, letterhead or signage.

However, because Dr. Diegel also has an optometry practice in Indianapolis that shared the same name as the Northville “Urban Optiks” location, there were certain consequences from an Internet perspective that we had to take into consideration — namely, how would we share a domain name for multiple locations that offer very different eyewear lines and potentially, different promotions?


Category : Urban Optiques | Blog

Join Us Friday November 20, 2009 for the Urban Optiques Grand Reopening Party

It’s official, after nearly three months, the optical shop formerly known as Urban Optiks is now under new ownership and has a new name: Urban Optiques. Urban Optiques

To celebrate, we’re throwing a grand-reopening party at the recently renovated office on Friday November 20th from 6 pm to 10 pm.  We’ll serving both wine (courtesy of our neighbors across the street at Wine Sync) as well as non-alcoholic beverages and appetizers.  We’ll also have door prizes and are working on lining up a trunk show to show off some of the latest eyewear styles.

If you haven’t stopped into Urban Optiks in a while, this will be a great reason to change that.  The open house will be running the same night as the downtown Northville Hometown Holidays parade, so after the parade, be sure to stop in and warm up.  The entire staff will be there, including myself and my husband Matt, and we’re truly looking forward to meeting all of you.

For details, as well as other upcoming events, check out the “Events” page on the Urban Optiques website.

Category : Events & Announcements | Blog

About Urban Optiques

Urban Optiques provides vision care, eye exams & exclusive designer eyewear to Northville, Plymouth, Novi, Livonia, Ann Arbor, Farmington, West Bloomfield, Royal Oak, Ferndale, Birmingham, & Metro-Detroit.

Contact Us

Northville Square Mall
133 W. Main St. - Suite 243
Northville, MI - 48167

Tel: 248.347.9090 Fax: 248.773.7528