We were just perusing the July 19th Edition of Women’s Wear Daily (WWD) and were delighted to find that an interview we gave to fashion reporter Lauren Benet Stephenson at WWD a few weeks ago helped shape a full-page piece on 24-karat gold lensed eyewear in this week’s July WWD Accessories Issue.
While we’re a pretty modest group around Urban Optiques (aside from all of our flashy sunglasses), this is one of those times when it feels okay to brag a bit. After all, it’s not every day that a small, independent eyewear boutique like Urban Optiques receives this kind of exposure in the fashion industry’s premier global daily. We were also excited to see sunglasses from both Sama and Badgley Mischka featured not only in the article, but on the cover. We love it when we can help our best partners get more exposure.
If the New York Times is where you go for world events, and the Wall Street Journal for financial news, WWD is the first place every fashion designer, retailer and industry mover-and-shaker goes to see what’s hot in the industry. So serving as the primary, trusted retail source for this article (we’re actually the only consumer facing source in the article — everyone else quoted represents the brands and eyewear manufacturers) is kind of a big deal for us.
We’re also particularly proud of the job that our Practice Manager, Lindsey Champine, did working with the writer on this story. Lindsey’s quotes are golden (no pun intended), especially her response to the reporter’s question about why she believed ultra-lux eyewear products like 24-karat gold lenses continue to sell so well, even in a struggling economy.
This was going to be a very special sunglass, Brian explained, with an extremely limited run: Sama was producing only 35 of these sunglasses, and just 10 of them were going to be available to the public through Sama’s small, exclusive network of independent optical boutiques. The remainder would be available for purchase only at the Destination: Sama Beverly Hills, Rome, St. Louis and West Hollywood Boutiques and to a small, inner circle of Sama loyalists.
That’s right: There are only 35 of these sunglasses in the world.
Our friends over at the Destination: Sama boutique in West Beverly Hills just sent us a picture they snapped of NBA basketball star Danny Granger in his new Badgley Mischka “Steve” aviator sunglasses.
Granger is pictured below wearing the “Steve” in gold with 24K gold lenses. We’re still waiting for confirmation from Sama on other color variations, but we do know it will also be available in Clove with special triple gradient-lenses.
If you are interested in pre-ordering the Badgley Mischka “Steve” please give us a call at 248-347-9090 or email us at: email@example.com and we’ll put you on the V.I.P priority list for this hot new model.
Well, Sama is simply producing some of the most amazing, contemporary couture eyewear on the planet. Forget about Chanel, D&G, Dior, Burberry and Coach. Anyone can buy that at Sunglass Shack or Lenscrafters. If you want something truly unique, you’ll want Sama.
If you don’t believe us, check out this great video filmed at the Angiolucci Lunettes Boutique in Catania, Italy. Not only does it feature some of Sama’s hottest sunglasses, but it also includes some great clips from Sama founder and lead designer Sheila Vance.
It speaks for itself.
Enjoy and Grazie! to Angiolucci for sharing this with us all:
We centered the entire look around the beautifully light and airy purple and orange Diane Von Furstenburg “Layly” Tiger dress, which puts a new, colorful twist on this season’s continued obsession with animal prints.
We tried to carry the “Au Naturale” theme through the entire look, choosing accessories that utilized natural materials like wood and cork: Purple D Squared wood platform heels, a Tahari cork clutch and a wood and gold bangle bracelet to finish it off.
Of course, there are also the Sama Heart of Gold sunglasses, which complement the rich, royal oranges and purples that dominate the ensemble.
Don’t forget to check out the other four looks we put together with the Sama Heart of Gold sunglasses: