It’s easy just to stock the same run-of-the-mill frames and brands that the chains carry, in the same predictable shapes, colors, materials and lenses.
If that’s what you truly want, you can always visit www.costco.com or www.pearlevision.com (yes, believe it or not, we’re comfortable enough that you’ll eventually choose us that we’ll actually send you to our competitors’ websites to compare.)
But we’ve quickly realized that our clients and patients expect something different.
They want the new, the stylish, the fashionable, the unusual — and sometimes — the cutting edge.
That’s why they’ll drive from as far away as Ohio (yes, they really do) or Grosse Pointe to find their perfect eyewear in downtown Northville.
Which brings me to our new ProDesign | Denmark Tints Collection.