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What’s most remarkable to us about this whole story is that Lafont found our video on their own. We never tipped them off.
Lafont recently relaunched their website and included a blog as part of the redesign, which we thought was really forward-thinking. So it was the highlight of our weekend to find our video included Lafont’s website.
You can check it out here:
And here is the video on Optiques TV that started it all:
Hopefully this will intrigue you enough to come in and check out the more than 70 Lafont-Paris eyeglasses we have in stock at Urban Optiques!
This afternoon the buzz around Urban Optiques was all about the video: Specifically the launch of Optiques TV, our new YouTube Channel dedicated to keeping our clients and patients (and the world, really) in the know around eyewear trends and vision care health.
For the launch of Urban Optiques TV, we decided to put together a fast-paced, stylized video featuring one of our favorite (and most popular) eyewear designers and manufacturers: Lafont.
The whole idea was to produce a music-video inspired short film that brought Lafont’s nearly 100 year tradition of crafting chic, dazzling French eyewear together with images of the world’s most fashionable and romantic city.
If you haven’t noticed yet, we adore everything about Lafont.
From their inspired optical eyeglass collection that offers a color, pattern and frame shape for seemingly everyone (it’s just a matter of trying them on, trust us) to Lafont’s imaginative sunglass line that breaks every convention — yet seem to always look so sophisticated, classy … and well … so French – Lafont continues to be one of our most popular eyewear lines among both our clients and the Urban Optiques team.
Last month, we refreshed our Lafont eyewear collection and brought in over sixty new Lafont frames from their 2010 Spring eyewear collection. Being the sun lovers that we are, we also picked a half-dozen new Lafont sunglass models as well for the store.
It’s how we people in the eyewear business remind themselves that Spring will eventually come: We buy new sunglass stock.
One of the Lafont sunglasses that really made our heart pound was the Lafont Brazil.