Events & Announcements


Preview the New 2011 Chrome Hearts Eyewear Collection During Our Day-long Trunk Show on Saturday, December 11th!Chrome Hearts Eyewear

Click to Register for Chrome Hearts Trunk Show

Just in time for the holidays and the end of the Flex spending year, we’re thrilled to announce an exclusive, day-long opportunity for Metro-Detroit to get an inside look at the latest Chrome Hearts eyeglasses and sunglasses.

On Saturday, December 11th from 11 am to 3 pm, Spencer Walling of Chrome Hearts/Optical Shop International will be on location at Urban Optiques with the new 2011 Chrome Hearts Eyewear Collection.

We previewed these frames last month at Vision Expo West in Las Vegas and were extremely excited about the new designs.  So excited, in fact, that knew we had to get these frames into the boutique and in-front of Metro-Detroit eyewear and fashion lovers in advance of the new models actually shipping early next year.

Even better, Spencer will be bringing selections from the Chrome Hearts “Jewel Collection” — which includes custom eyewear featuring precious metals like 24K gold, sterling silver and rubies, diamonds, black diamonds,  and sapphires.

While we have carried a small number of these ultra-premium models in the past, December’s trunk show will be a rare opportunity to experience the larger Diamond Collection first hand. It will also provide a chance to do some early holiday shopping and light up the eyes of the eyewear lover in your life with a pair customized, jewelery-grade sunglasses or eyeglasses.

Chinnutz RL Diamond Collection Temple Detail

Chrome Hearts 2 Kanchu 2 Gold Diamond Temple Detail

Chrome Hearts Cock-a-Roach Sunglasses with Diamonds

Chrome Hearts DIXON U Diamond Collection

Chrome Hearts Splat Diamond Collection Temple Detail Small

The Chrome Hearts Eyewear Trunk Show open house will run from 11 am to 3 pm and will be followed later that night by an invitation-only private cocktail reception and media preview.

If you pre-register for the open house, you’ll be entered to win a pair of Chrome Hearts “Baby Beast” sunglasses, as well as one of three Motor City Denim designer tees by Detroit fashion designer and Project Runway alum, Joe Faris. You can register here.

For details, or to request an invite to the private event, please contact us at 248.347-9090 or email us at

Click to Register for Chrome Hearts Trunk Show

Category : Chrome Hearts Eyewear | Chrome Hearts Sunglasses | Events & Announcements | Luxury Eyewear | Urban Optiques | Blog

Shopping, food and fun all for a good cause. Help support Detroit F.I.R.E. and be a hero! Plus, 20% off all sunglasses!

Start the Holiday Shopping season in style! Grab your favorite BFF and come visit Urban Optiques and other downtown shops for the 2010 “Girls Night Out, Friday November 12 from 6 pm – 10 pm.

Urban Optiques will be offering a rare discount for the night on ALL of our designer and couture sunglasses: 20% all sunglasses in the store, including FRED, Badgley Mischka, Sama, Loree Rodkin eyeCouture, Prada, Lafont, Lanvin and Chrome Hearts.  We’ll also be serving complimentary cocktails and wine.

Even better, for every $10 you spend you get a chance to enter the Downtown Northville “Girls Night Out” raffle. Northville Sports Den will host the afterglow with a drawing held at 9:30p.m.

Downtown Northville Girls Night Out at Urban Optiques

The City of Northville, Northville Township and Detroit Fire fighters will be selling mistletoe throughout downtown.  A photo booth will be set up at Craig David Butler studios for a Holiday picture with Firefighters.

This event will benefit F.I.R.E., Firefighters Injured Relief Effort and all proceeds will go to four brave Detroit Firefighters who sustained life and career-altering injuries on August of this year.

Fab eyewear, fab time, fab cause!

See everyone tonight!

Category : Events & Announcements | Special and Promotions | Urban Optiques | Blog

Check Out Jamie in Her New Special Edition Badgley Mischka Boyd Sunglasses!

Yes, people really do win those giveaway contests.

Just ask Jamie Henderson of Detroit, who scored herself a pair of super-lux Special Edition Badgley Mischka “Boyd” suns with 18K white gold lenses from Urban Optiques as part of September’s 944 Detroit Swag giveway.

Check out some pics we snapped of Jamie in her new shades.  Love ’em on you Jamie! Congrats!

Jamie Henderson in Her New Badgley Mischka Special Edition Sunglasses

Badgley Mischka Special Edition Boyd Sunglasses with 18K White Gold Couture Lenses

Category : badgley mischka | Events & Announcements | Luxury Eyewear | Urban Optiques | Blog

CrowdRise, ALS Michigan and Quicken Loans are out to raise $70,000 dollars in just seven days using Facebook, Twitter and Social Media. Urban Optiques is Donating His and Her Tom Ford Sunglasses to the Top Fundraiser!

In Downtown Detroit right now, there is an entire group of passionate, dedicated people on a mission: Help whip ALS.

They are out mining their FacebookTweet for ALS: Raising $70,000 Dollars in Seven Days for ALS Research networks, reaching out to bloggers, Tweeting like crazy, throwing in not only their own dollars, but also their precious time all to hit a very lofty and aggressive goal: Raise $70,000 dollars in just seven days for ALS Research and do it all via small, $10 donations from people on Twitter, Facebook and a social fundraising website called “CrowdRise.”

ALS — Amyotrophic lateral sclerosis, often referred to as “Lou Gehrig’s Disease,” is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. The mind stays sharp, but the body literally withers away making the person a virtual prisoner in their own body. The disease is fatal and has no cure. And it typically claims the persons life within 2-3 years.

The Tweet for ALS Team at Quicken Loans put together a video explaining ALS and what they are trying to do this week on YouTube. Take a just a few minutes to watch it:

How You Can Help?

Urban Optiques has joined the “Tweet for ALS” Cause this week because as one of the lesser known diseases out there, ALS simply doesn’t get the type of attention or fundraising dollars that other big (but equally important) causes like breast cancer receive.  But for anyone who has known someone who has battled ALS or understands the awful, debilitating and lethal toll this disease takes on its victims, it deserves our attention and dollars.

We also have lots of patients and clients from Quicken Loans, so we like supporting the causes that our clients support.

Finally we like that “Tweet for ALS” is trying to make a statement about the power of social networks to do good. The goal of the seven day fund-raising campaign is to raise $70,000 dollars in a very short period of time not through giant corporate donations, but a series of small, affordable $10 donations from average people.

When you think about it, this should be easy to do:  The average Facebook user has 130 friends, so if just 500 people were able to get a mere six $10 dollar donations from their friends, Tweet for ALS would have already met nearly half of their goal. If each of those six people who donated were able to get six more donations of $10 dollars themselves, we’d be at $60,000 dollars almost overnight.

You can donate by joining the Urban Optiques Tweet for ALS Team on

Upping the Ante: Free His and Her Tom Ford Sunglasses for the Top Fundraiser!

To help the fundraising effort, Urban Optiques is giving away a pair of his and hers Tom Ford sunglasses with a retail value of nearly $1,000 dollars to the top fundraiser on the Urban Optiques “Tweet for ALS” Team on CrowdRise. We’ll award the sunglasses to the person who has raised the most money as of midnight, Thursday September 23.

To sign up and start raising money and qualify for the prize, just go here:

It literally takes less than 60 seconds to sign-up and Crowdrise makes it easy for you to share and reach out to your Facebook friends and Twitter followers.  Our goal for the Urban Optiques team is to raise $1,000 dollars in the next 48 hours.  So let’s get started!

Category : Events & Announcements | Urban Optiques | Blog

Grab the Kids and Join Urban Optiques Sunday September 26 at the DIA for a day of Education and Fun at the 15th Annual Metro Parent Education Expo. It’s FREE!

Looking for something fun, educational and best of all — FREE — to do with the family and kidsMetro Parent Magazine Education Expo at the DIA on Sunday afternoon?

How about joining Urban Optiques and more than sixty of the area’s top educational leaders at the Detroit Institute of Arts for the 15th Annual Metro Parent “Education Expo?

The event, which runs from 10 am to 4 pm on Sunday, September 26,  not only provides you with free access to dozens of interactive exhibits,  but also let’s you DISCOVER the best opportunities for your children’s academic success from metro Detroit’s educational leaders! Even better, you can EXPLORE the exciting galleries at the Detroit Institute of Arts all for FREE.

The Urban Optiques Team will be on hand at booth #23 during the Metro Parent Education Expo with a cool, interactive display on optical illusions that is guaranteed to not only amaze, but also educate kids, moms and dads on how optical illusions work, and what they can tell us about our vision.

We’ll also be performing free vision screenings for the whole family, since studies show that vision problems are one of the leading reasons for poor academic performance among children and teens.

Finally, we’ll also be giving away lots of  fun door prizes for attendees who enter our special drawing.

For more information and to pre-register for this always-well-attended event, visit Metro Parent Magazine online.

Hope to see all of you there!

Category : Children's Vision Care | Events & Announcements | Urban Optiques | Vision Care | Blog

About Urban Optiques

Urban Optiques provides vision care, eye exams & exclusive designer eyewear to Northville, Plymouth, Novi, Livonia, Ann Arbor, Farmington, West Bloomfield, Royal Oak, Ferndale, Birmingham, & Metro-Detroit.

Contact Us

Northville Square Mall
133 W. Main St. - Suite 243
Northville, MI - 48167

Tel: 248.347.9090 Fax: 248.773.7528