Yesterday, Detroit-based national mortgage company Quicken Loans announced their millionth closed loan with a letter on their homepage (written in Comic Sans, no less) from founder and Chairman Dan Gilbert, a full-page ad in USA TODAY and a truly entertaining “mini-movie” about the guy who is put “in charge” of watching for the “millionth loan.”
Urban Optiques provided the sunglasses that appear on the two “men in black” in the elevator, the guys charged with making sure the millionth loan arrives safely to its destination.
In celebration of the Fall fashion season, 944 Detroit and Urban Optiques are giving away another fab pair of couture sunglasses: This time a pair of Special Edition Badgley Mischka Boyd acetate aviators with 18K white gold couture lenses valued at $780 dollars.
A unisex sunglass, the Boyd has been spotted on everyone from Brad Pitt to singer Kelly Rowland to models Heidi Klum and Alessandra Ambrosio. While the Boyd is celeb favorite, no one has yet been seen in the Special Edition version of the Boyd we are giving away this month. So if you win the Boyd, you’ll be setting the trend here.
Entering for a chance to win these lux sunglasses from Badgley Mischka Eyewear, Urban Optiques and 944 Detroit is easy: Just click over to the 944 Detroit Swag page and fill out the short registration form (it’s only a couple of fields.) Not only will you be entered in the sunglass giveaway, but you’ll also have a chance at winning a print by emerging local artist Mark Sarmel.
We’re partial to small, exclusive independent boutique eyewear brands — especially those that show a high-level of commitment to producing not only exceptionally-designed eyeglasses and sunglasses, but also understand the value of quality over quantity.
So when we ran across RVS by V Eyewear, we were instantly enamored with not only the bold colors and distinctive retro-inspired shapes of the frames, but also the philosophy of RVS by V Eyewear and its owner Vidal Erkohen.
RVS Eyewear’s claim-to-fame is that they hand-make and assemble each frame from the ground up. Based in Istanbul Turkey, Vidal Erkohen and RVS Eyewear produce their eyeglasses and sunglasses from the highest-quality Mazzuchelli acetate. The acetate is left unpolished, producing a truly bold, unique matte finish that we simply haven’t seen on other frames of this quality in the marketplace.
When we contacted Vidal Erkohen to ask him about the possibility of stocking RVS Eyewear, he explained the company philosophy very succinctly:
“We believe it’s very important to produce eyewear for people who value quality over quantity. Each piece we manufacture is truly HANDMADE. This does not mean they were “hand-placed in a case.” Everything is truly made from hand: From our hand painted-red screws, brand prints inside the temples made one-by-one, and hand-sewn satin cases; all of our pieces are made with the goal to bring back the originality and quality that was put into eyewear of the past.”
RVS produces its eyewear like small batches of fine wine — their collection is relatively small compared to most eyewear lines, comprising 10 opthalmic frames and 11 sunglass models for a total of 21 frames. Each model is typically available in five to six different colors.
Each RVS eyeglass and sunglass is limited to 1,500 pieces, making it extra-exclusive and ensuring that you’ll be only one of 1,000 people in the world to own any given RVS by V Eyewear piece.
In April we teased all of you with a promise that the “Maria Sherapova” Sunglasses from Tag Heuer were about to arrive at Urban Optiques.
Okay, it took a little longer than expected, but we just received the first Maria Sherapova signature sunglass in from Tag Heuer and it’s amazing:
Just in time for the Fall eyewear season, we picked up a 3/4 page Q&A in the Northville Record!
Not only were we thrilled with the coverage, but we are also extremely pleased with how well it represents who we are, what we do and what we believe sets us apart from nearly every other Metro-Detroit eyewear boutique and optometrist.
Check it out (click on the image for larger version):