For example, we tend to carry a lot more in-store frame stock than most optical shops and optometrist offices (we like to have plenty of cool stuff on hand for you to try on); we don’t schedule our eye exams in 15 minute blocks like the chains (we actually believe in spending time with you to help you care for your eyes); and we don’t display our eyewear in the usual, factory-made, run-of-the-mill display cases (we use “rescued” antique furniture and cabinets.)
If you’ve been in our eyewear studio, you’ll know that displays are something that we spend a lot of time on. Lately, we’ve been experimenting around with some different display approaches to enhance the visual experience of shopping for eyewear at Urban Optiques.
How we decided to present our new Lanvin-Paris Eyewear Collection is a great example.
Since we’re the first Michigan eyewear boutique to carry the Lanvin-Paris eyewear line, we wanted to try something different with how we displayed the brand in the store.
Fashion junkies will know the Lanvin-Paris label instantly, but for the uninitiated, “Lanvin” will sound like … well … “French.”
So we wanted to try to capture and present the essence of France’s oldest couture design house for people who may be finding out about this legendary brand for the first time. Despite its venerable roots, Lanvin isn’t as widely known in the U.S. as a brand like Prada or Chanel (although we think it should be.) So we needed to somehow capture the spirit of this line and pass it on to our clients.