Author Archive


Should You Be Worried About Seeing Dark Spots or “Floaters” in Your Vision? Dr. Michelle Answers the Question in this Month’s VSP EnVision Newsletter “Ask the Eye Doc” Feature.Ask The Eye Doc: What Are Those Dark Spots in My Eyes?

What does it mean if you are experiencing dark spots or “floaters” in your vision?

That was the question posed in this month’s “Ask The Eye Doctor” column in the VSP EnVision Newsletter:

Q:  What Are Those Dark Spots I’m Seeing in My Eyes?

While “floaters” are actually quite common, you’ll want to read Dr. Michelle’s entire explanation in the VSP EnVision Newsletter to understand why spots or floaters develop, the current treatments available for them, and when a visual disturbance warrants a trip to the optometrist.

You can view the complete response here.

Category : Ask The Eye Doctor | Urban Optiques | Vision Care | Blog

VSP Taps Dr. Michelle to Answer Member and Reader Vision Care Questions in New Monthly National e-Mail NewsletterAsk the Eye Doc Q&A from VSP EnVision Newsletter

This month, VSP, the largest not-for-profit vision benefits and services company in the U.S. with more than 55 million members, debuted its newly redesigned EnVision e-mail newsletter.

Aside from an entirely new look and feel, the newsletter also features a new monthly “Ask the Eye Doc” column written by Urban Optique’s own Dr. Michelle Calder Cardwell.

Dr. Michelle will be a regular, ongoing monthly contributor to EnVision — which goes out to nearly 5 million subscribers nationally — answering questions from members and the general public around vision care.  Not only are we honored and thrilled that VSP chose Dr. Michelle as its resident vision expert, but we also love the new newsletter format and design.

To sign-up for the VSP EnVision e-mail newsletter which features articles on vision care and eyewear fashion and trends, visit the VSP website.  If you want to ask Dr. Michelle a question, you can submit your questions for the “Ask The Eye Doc” monthly feature here.


Category : Ask The Eye Doctor | Press | Urban Optiques | Vision Care | Vision Care Tips & Tricks | Blog

Yelp Regularly and Erroneously Filters Real, Legitimate Reviews from Our Patients and Clients. Read the Reviews of Urban Optiques that Yelp Won’t Show You.

Deep down inside, we really do love Yelp at Urban OptiquesThink Yelp Is Showing You All Reviews? Not!

It’s such a great concept:  Allow people to write reviews and share their experiences at local businesses with the rest of the world. We’ve used Yelp reviews repeatedly ourselves over the years to choose everything from salons to restaurants, and not just here in Metro-Detroit, but in cities all across the country.

But over the past year, Yelp has lost its way.

And if you are a business owner or occasional “Yelper” (the term for people who write reviews on Yelp), Yelp has demonstrated that your opinion doesn’t really matter much.

We’ll set aside the allegations (and pending lawsuit) that claims Yelp “extorts” small businesses for money to remediate negative reviews. We just don’t know enough about the details of this to know if this is true or not.

But we do know that Yelp is regularly filtering real, legitimate reviews of businesses and not publishing them to a businesses Yelp profile. We know this because right now there are four of our client’s reviews that are not being shown with our listing.

Yelp: It’s Not Our Fault! It’s the Machine That Does It All!

Why does Yelp do this?

Well, they claim that they have developed an algorithm that can sort out real reviews from fake ones.


Category : Urban Optiques | Blog

About Urban Optiques

Urban Optiques provides vision care, eye exams & exclusive designer eyewear to Northville, Plymouth, Novi, Livonia, Ann Arbor, Farmington, West Bloomfield, Royal Oak, Ferndale, Birmingham, & Metro-Detroit.

Contact Us

Northville Square Mall
133 W. Main St. - Suite 243
Northville, MI - 48167

Tel: 248.347.9090 Fax: 248.773.7528