Meet The Team
The Urban Optiques Vision Team has only one goal: To make taking care of your eyes like taking a trip to the spa, instead of the eye doctor’s office. Take a few minutes to meet our staff and learn more about the team.
Owner and Optometrist, Urban Optiques Vision
Dr. Michelle Calder Cardwell is the Lead Optometrist and owner of Urban Optiques Vision. She received her Doctor of Optometry fromThe Michigan College of Optometry at Ferris State University, is a state licensed optometrist specializing in ocular disease diagnosis and treatment, contact lenses and vision therapy. Dr. Michelle also writes the popular “The Visionista” blog and is frequently interviewed by the media around eye and vision care topics. In her free time she’s a collector of vintage eyeglasses, loves cats and makes to-die-for homemade spaghetti.
Practice Marketing & Technology
Matt is responsible for getting the word out about Urban Optiques and keeping the technology running. Matt has spent nearly 15 years in marketing, ten of that in online and interactive marketing. Matt’s hobbies include reading — especially WWII history — working out, cooking and coming up with ways to promote Urban Optiques (in his spare time.)