Meet The Team
The Urban Optiques Vision Team has only one goal: To make taking care of your eyes like taking a trip to the spa, instead of the eye doctor’s office. Take a few minutes to meet our staff and learn more about the team.
Dr. Michelle Calder Cardwell
Owner and Optometrist, Urban Optiques Vision
Dr. Michelle Calder Cardwell is the Lead Optometrist and owner of Urban Optiques Vision. She received her Doctor of Optometry fromThe Michigan College of Optometry at Ferris State University, is a state licensed optometrist specializing in ocular disease diagnosis and treatment, contact lenses and vision therapy. Dr. Michelle also writes the popular “The Visionista” blog and is frequently interviewed by the media around eye and vision care topics. In her free time she’s a collector of vintage eyeglasses, loves cats and makes to-die-for homemade spaghetti.
Lindsey
General Practice Manager and Lead Optician
Our newest addition to the team, Lindsey is responsible for running the day-to-day operations at Urban Optiques as well as leading the optician team. Her passion is making sure that you’re matched with phenomenal eyewear that lets you see and be seen. Lindsey joins us from one of Metro-Detroit’s top performing vision chains (we’ll let you guess who), where she was general manager for four years and helped put her store in the Top 20% of all their locations nationally. Outside of eyewear, Lindsey’s other love is English Bulldogs (and all dogs for that matter.)
Kathy
Optician and Fashion Frame Guru
Kathy is our resident specialist on frames that get you noticed … in a good way. In addition to her background in art, she knows how to match the best frame to your face and considers it her mission to make sure people are asking “Where did you get those glasses?” at least twice a day. Kathy is also the person who builds the incredible storefront displays that attract all of our wonderful walk-in patients.
Matt Cardwell
Practice Marketing & Technology
Matt is responsible for getting the word out about Urban Optiques and keeping the technology running. Matt has spent nearly 15 years in marketing, ten of that in online and interactive marketing. His “day” job is currently leading the Marketing Team at Quicken Loans, the nation’s #1 online mortgage company. Matt’s hobbies include reading — especially WWII history — working out, cooking and coming up with ways to promote Urban Optiques (in his spare time.)
