Blue Cross Blue Shield Blue Vision Insurance by VSP

Let Urban Optiques and Blue Cross Blue Shield of Michigan Blue Vision(SM) help you take care of your vision and lookBlue Cross Blue Shield Michigan Blue Vision by VSP Logo fantastic at the same time in great designer eyewear and expertly-fitted contact lenses.


As a Blue Cross Blue Shield Blue Vision provider, Dr. Michelle Calder Cardwell and the Urban Optiques Team provide you with quality vision care, a wide-range of stylish designer eyewear and the personal attention that can only come from an independent BCBSBlue Cross Blue Shield VSP Vision Logo doctor and BCBS optometrist.

Urban Optiques accepts the Blue Cross Blue Shield Blue Vision plan, which is provided by Vision Services Plan (VSP.) The Blue Cross Blue Shield Blue Vision VSP vision service plan is considered one of the premier vision insurance plans in the United States. To ensure the highest level of vision care, VSP only allows independent, private-practice optometrists to participate as VSP providers. And because private practice eye doctors stay with their patients year-after-year, choosing a VSP optometrist means you won't have to worry seeing a new doctor each year.

Depending on your employer's particular Blue Cross Blue Sheild Blue Vision Plan,  Blue Cross Blue Shield VSP vision insurance benefits vary from person-to-person. The best way to determine exactly what your BCBS benefit will be is to contact us or check your benefit on the BCBS website. Or, if you already know your Blue Cross Blue Shield benefit, you can schedule an eye exam now.

Read Dr. Michelle's Monthly "Ask The Eye Doc" Column in the VSP EnVision Newsletter!

Why Choose Urban Optiques as Your Blue Cross Blue Shield Blue Vision/VSP Provider?

  • High-touch, personalized vision care from an eye doctor who wants you to see ... and be seen.
  • One of the most extensive selections of designer eyewear available from a Blue Cross Blue Shield Blue Vision/VSP provider in Metro-Detroit, including eyewear from  Prada, Lafont, Chloé, Kawasaki, Lanvin-Paris, Chrome Hearts, Badgley Mischka, Sama, Blinde, TAG Heuer, and FRED.
  • Full-scope vision care, including ocular disease diagnosis and treatment, pre- and post-Lasik exams, and expert eye contact lens fittings.
  • A relaxed, stylish environment filled with little perks that actually make you look forward to visiting your BCBS eye doctor
  • A sense of pride that by visiting a BCBS/VSP optometrist like Dr. Michelle at Urban Optiques, you are supporting the Metro-Detroit economy by choosing a local, independent, "made-in-Detroit" business. Our money stays in the community.

I Have Blue Cross Blue Shield Blue Vision Insurance: What To Do Next?

1. Find Your BCBS Blue Vision/VSP Benefit

If you're uncertain of what is covered by your employer's BCBS/VSP Vision Plan, you can get details by visiting the BCBS website and using their benefits tool here. Or give us a call at 248-347-9090 and we'll be glad to look it up for you. Each employer is a little different in terms of what they cover with BCBS/VSP, so if you want to be certain, check ahead of time.

3. Get Your Eye Exam

Urban Optiques offers one of the most comprehensive VSP eye exams in Metro-Detroit. Your eye exam will be done by board-certified optometrist Dr. Michelle Calder Cardwell and unlike the chains, we don't overbook or rush our eye exams at Urban Optiques. Learn more about what to expect during your eye exam or contact lens exam.

2. Schedule Your Eye Exam

Once you understand your particular BCBS Vision Plan, schedule your eye exam appointment with Urban Optiques. We know each person has a different schedule and unique career and lifestyle requirements, so we have flexible hours, including lunch-hours, evenings, early-mornings and weekends to meet your needs. If you need to schedule an appointment outside of our normal business hours, it's no problem: Just call.

4. Choose Your Eyewear!

The Urban Optiques team will help you find the perfect eyeglass frames for your facial structure, personality, vision needs and personal sense of style. We even do prescription sunglasses and computer glasses! Choose from more than 10 designer eyewear lines, including Prada, Chloé, Lanvin, Lafont, Ray-Ban, Tag Heuer, Tom Ford, Kawasaki and more. If we don't have the exact frame for you, we will order it for you at no additional cost.

Benefits of Using a Blue Vision/VSP Provider like Urban Optiques:

  • Value and Savings
    Blue Cross Blue Shield Blue Vision/VSP is good for both your eyes and your budget. By going to a VSP provider like Urban Optiques, you don’t have to clip coupons or wait for a sale like with retail chains—your savings are already part of your VSP plan.
  • Personalized Vision and Eye Care
    Establishing a relationship with your eye doctor is important. They can see differences in your vision and overall eye health. That’s why all VSP’s doctors are private-practice doctors. As VSP optometrists, we take the time to get to know you and your eyes.
  • BCBS Blue Vision/VSP Doctor Network
    Experience the private-practice difference with a Blue Cross Blue Shield Blue Vision/VSP doctor. You can get everything you want from a retail or discount eyewear chain with a private-practice doctor, and usually much, much more. That includes weekend and evening appointments and more extensive eyewear selections.
  • High Satisfaction Ratings
    Blue Cross Blue Shield Blue Vision/VSP providers like Urban Optiques want you to get the very best vision care possible. If you're not satisfied with your prescription or the fit of your contact lenses or eyeglass frames, we'll work with you to get it right. That's our promise to you.

About Urban Optiques

Urban Optiques provides vision care, eye exams & exclusive designer eyewear to Northville, Plymouth, Novi, Livonia, Ann Arbor, Farmington, West Bloomfield, Royal Oak, Ferndale, Birmingham, & Metro-Detroit.

Contact Us

Northville Square Mall
133 W. Main St. - Suite 243
Northville, MI - 48167

Tel: 248.347.9090 Fax: 248.773.7528