To Schedule an Exam : 248.513.8292
    Office Phone : 248.347.9090
    Email : seebeseen@urbanoptiques.com

    23
    Jul

    Urban Optiques and Sama Eyewear Featured Together in Women’s Wear Daily Accessory Edition Discussing the Trend Toward 24-karat Gold Sunglasses

    We were just perusing the July 19th Edition of  Women’s Wear Daily (WWD) and were delighted to find that an Women's Wear Daily (WWD) Covershot Featuring Sama Sunglassesinterview we gave to fashion reporter Lauren Benet Stephenson at WWD a few weeks ago helped shape a full-page piece on 24-karat gold lensed eyewear in this week’s July WWD Accessories Issue.

    While we’re a pretty modest group around Urban Optiques (aside from all of our flashy sunglasses), this is one of those times when it feels okay to brag a bit. After all, it’s not every day that a small, independent eyewear boutique like Urban Optiques receives this kind of exposure in the fashion industry’s premier global daily. We were also excited to see sunglasses from both Sama and Badgley Mischka featured not only in the article, but on the cover.  We love it when we can help our best partners get more exposure.

    If the New York Times is where you go for world events, and the Wall Street Journal for financial news, WWD is the first place every fashion designer, retailer and industry mover-and-shaker goes to see what’s hot in the industry.  So serving as the primary, trusted retail source for this article (we’re actually the only consumer facing source in the article — everyone else quoted represents the brands and eyewear manufacturers)  is kind of a big deal for us.

    We’re also particularly proud of the job that our Practice Manager, Lindsey Champine,  did working with the writer on this story. Lindsey’s quotes are golden (no pun intended), especially her response to the reporter’s question about why she believed ultra-lux eyewear products like 24-karat gold lenses continue to sell so well, even in a struggling economy.

    Lindsey’s answer:

    They always say that in hard times, women are known to keep the home front pretty and will spend extra for things like lipstick and perfume. I think the same can be said here of these “feel-good” items.

    The perfect sound byte.

    You can check out the entire article below, as well as the front page photo spread featuring the Sama Pyramid of Gold sunglasses. Higher resolution, PDF versions are available if you click the link below the images.

    “A Golden Era for Eyewear” featuring Urban Optiques: WWD July 19, 2010

    A Golden Era for Eyewear: Article in WWD on Gold Sunglasses featuring Urban OptiquesGet PDF version

    WWD July Accessory Cover Featuring Sama Eyewear

    WWD July 2010 Accessory Edition Cover Spread Featuring Sama EyewearGet PDF version

    Category : badgley mischka / Luxury Eyewear / Press / Sama Eyewear / Sama Sunglasses / Style / Urban Optiques

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    About Urban Optiques

    Urban Optiques provides vision care, eye exams & exclusive designer eyewear to Northville, Plymouth, Novi, Livonia, Ann Arbor, Farmington, West Bloomfield, Royal Oak, Ferndale, Birmingham, & Metro-Detroit.

    Contact Us

    105 MAINCENTRE
    Northville, MI - 48167

    Tel: 248.347.9090

    Fax: 248.773.7528

    seebeseen@urbanoptiques.com