Urban Optiques and Sama Eyewear Featured Together in Women’s Wear Daily Accessory Edition Discussing the Trend Toward 24-karat Gold Sunglasses

We were just perusing the July 19th Edition of  Women’s Wear Daily (WWD) and were delighted to find that an Women's Wear Daily (WWD) Covershot Featuring Sama Sunglassesinterview we gave to fashion reporter Lauren Benet Stephenson at WWD a few weeks ago helped shape a full-page piece on 24-karat gold lensed eyewear in this week’s July WWD Accessories Issue.

While we’re a pretty modest group around Urban Optiques (aside from all of our flashy sunglasses), this is one of those times when it feels okay to brag a bit. After all, it’s not every day that a small, independent eyewear boutique like Urban Optiques receives this kind of exposure in the fashion industry’s premier global daily. We were also excited to see sunglasses from both Sama and Badgley Mischka featured not only in the article, but on the cover.  We love it when we can help our best partners get more exposure.

If the New York Times is where you go for world events, and the Wall Street Journal for financial news, WWD is the first place every fashion designer, retailer and industry mover-and-shaker goes to see what’s hot in the industry.  So serving as the primary, trusted retail source for this article (we’re actually the only consumer facing source in the article — everyone else quoted represents the brands and eyewear manufacturers)  is kind of a big deal for us.

We’re also particularly proud of the job that our Practice Manager, Lindsey Champine,  did working with the writer on this story. Lindsey’s quotes are golden (no pun intended), especially her response to the reporter’s question about why she believed ultra-lux eyewear products like 24-karat gold lenses continue to sell so well, even in a struggling economy.

Lindsey’s answer:

They always say that in hard times, women are known to keep the home front pretty and will spend extra for things like lipstick and perfume. I think the same can be said here of these “feel-good” items.

The perfect sound byte.

You can check out the entire article below, as well as the front page photo spread featuring the Sama Pyramid of Gold sunglasses. Higher resolution, PDF versions are available if you click the link below the images.

“A Golden Era for Eyewear” featuring Urban Optiques: WWD July 19, 2010

A Golden Era for Eyewear: Article in WWD on Gold Sunglasses featuring Urban OptiquesGet PDF version

WWD July Accessory Cover Featuring Sama Eyewear

WWD July 2010 Accessory Edition Cover Spread Featuring Sama EyewearGet PDF version

Category : badgley mischka / Luxury Eyewear / Press / Sama Eyewear / Sama Sunglasses / Style / Urban Optiques

2 Responses to “A Golden Era for Eyewear: Urban Optiques Featured in July WWD Accessories Edition”

About Urban Optiques

Urban Optiques provides vision care, eye exams & exclusive designer eyewear to Northville, Plymouth, Novi, Livonia, Ann Arbor, Farmington, West Bloomfield, Royal Oak, Ferndale, Birmingham, & Metro-Detroit.

Contact Us

Northville Square Mall
133 W. Main St. - Suite 243
Northville, MI - 48167

Tel: 248.347.9090 Fax: 248.773.7528