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    10
    Mar

    Badgley Mischka’s Spring/Summer 2010 Runway Show in Amsterdam Sizzles with a Cavalcade of Chic Sunwear

    We love it when designers prominently feature their eyewear lines in their seasonal fashion collections.

    It’s even better when they put their eyewear on the runways.

    Which is exactly what Mark Badgley and James Mischka did during their Spring/Summer 2010 preview at the 11th Amsterdam International Fashion Week.

    The spring/summer ready-to-wear collection from Badgley Mischka was stunning enough on its own.

    But what really made it sizzle was Badgley Mischka’s decision to place its couture sunwear on every single model on the catwalk:

    This made for one of the most conspicuous displays of sunglasses in any major collection this year (and possibly in history), which of course makes us overjoyed, since we carry both the Badgley Mischka Couture Eyewear Collection and the very sunglass models featured in Amsterdam.

    After more than a decade of silver dominating eyewear, it was also refreshing to Badgley Mischka pair gold sunwear with their spring/summer fashions.

    White gold made a showing as well, but the emphasis was definitely on yellow, which perfectly complimented the warm browns, bronzes and golds in the Amsterdam collection.

    Badgley Mischka and Sama deserve much of the credit for reviving the aviator style sunglass and making it chic and fashionable again.

    The Perry with 22k gold lenses (which is repeatedly featured in the Amsterdam show) is a favorite of Angelina Jolie and other celebs and recently made an appearance in Rhianna’s So Hard video.

    According to Brian Glascow of Sama Eyewear, the sunglass designs featured in the Badgley Mischka Amsterdam collection were custom made by Sama with special couture lenses especially for the show.

    Out of this concept was the birth of the 22k and 18k gold lenses that are available as a premium couture option on select Badgley Mischka frames like the Boyd and Perry.

    While aviators have been slowly making a comeback for the better part of two years, there really hasn’t been an ultra-premium, couture alternative to the classic Ray-Ban until Badgley Mischka and Sheila Vance of Sama introduced the 22k gold version of the Perry and Boyd sunglasses.

    The Amsterdam show from Badgley Mischka also shows how versatile the aviator truly is (once you lux it up a bit.)

    Notice how effortlessly the gold Badgley Mischka sunglasses move from formal wear, to flirty summer dresses, to swimwear.

    There’s a reason that certain designs in eyewear become “classics” and the Badgley Mischka Spring/Summer collection clearly demonstrates the enduring appeal of the metal aviator.

    The Badgley Mischka Eyewear models featured in the Amsterdam collection include: Perry, Boyd, Alfie, Corset, Bradley, Grant (Optical Frame) and the Marilyn.

    Tomorrow we’ll post the second half of the Amsterdam show, which pairs these fantastic sunglasses up with beach and swimwear designs from the Badgley Mischka summer 2010 collection.

    Category : badgley mischka / Luxury Eyewear / Style

    About Urban Optiques

    Urban Optiques provides vision care, eye exams & exclusive designer eyewear to Northville, Plymouth, Novi, Livonia, Ann Arbor, Farmington, West Bloomfield, Royal Oak, Ferndale, Birmingham, & Metro-Detroit.

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    105 MAINCENTRE
    Northville, MI - 48167

    Tel: 248.347.9090

    Fax: 248.773.7528

    seebeseen@urbanoptiques.com