Urban Optiques launches Optiques TV — Our new YouTube Channel to help you keep up with the latest in fashion, eyewear and vision care

This afternoon the buzz around Urban Optiques was all about the video:  Specifically the launch of Optiques TV, our new YouTube Channel dedicated to keeping our clients and patients (and the world, really) in the know around eyewear trends and vision care health.

For the launch of Urban Optiques TV,  we decided to put together a fast-paced, stylized video featuring one of our favorite (and most popular) eyewear designers and manufacturers: Lafont.

The whole idea was to produce a music-video inspired short film that brought Lafont’s nearly 100 year tradition of crafting chic, dazzling French eyewear together with images of the world’s most fashionable and romantic city.

We set it to a ’60 French pop soundtrack to give it a little bit of that retro/vintage vibe that we all love so much around Urban Optiques.

We’re pretty happy with how it came out.

We’ve been featuring third-party video content on the Urban Optiques website as well as on our Fan page on Facebook for a while now, but we really wanted to start producing our own video content.

If a picture can tell a thousand words, then we figured a video can tell 10,000.

Because our product is very visual, anything we can do to make it more real and accessible to our clients and patients is a good thing. We’re really excited about how video can bring our unique eyewear and client experience to life, as well as educate patients on vision care and ocular health.

Tomorrow, we’ll debut Urban Optiques new commercial on Optiques TV, so be sure to check back.  It’s very cool.

Ideas for future videos are always welcome.

Look for upcoming pieces on Optiques TV featuring celebrity eyewear, sunglasses in movies,  and an educational piece of why you should never buy glasses without anti-reflective coating.

We’re also hoping to feature some of our patients and clients in their new eyewear, so if you are naturally drawn to the camera, let us know. We’d love to make you the star of our next feature!