Okay, it’s time for some Sunday afternoon fun courtesy of Ray-Ban and “Never Hide Films.”

What do you get when you combine two guys, a pair of Ray-Ban Wayfarers and some crazy pitching and catching skills?

You get “Guy Catches Glasses with Face” — an brilliant guerrilla marketing video from Ray-Ban that supports their “Never Hide” advertising campaign.

While this video isn’t new, it continues generate views (over 4.5 million to date) on YouTube and plenty of theorizing in comments on how these guys pulled off their stunt.  Spoiler to follow after you watch the original video, so don’t jump ahead.

So, without further ado, here’s “Guy Catches Glasses with Face“:

How Did They Do It?

No one is certain exactly how “Never Hide Films” pulled off their stunt. But there are some intriguing explanations out there, including this one from CaptainDisillusion:

One thing is clear: Please don’t try this at home with your new Wayfarers.